Alex Echeverria
Management Consulting Expert
Location
Mexico City, Mexico
Toptal Member Since
June 2, 2022
Alex is an international professional and entrepreneur with a solid track record in strategy, venture building, and technology. With strong experience in a go-to-market strategy, innovation, and financing, he is interested in scaling early and growth ventures in various verticals. Alex has worked extensively in the EMEA, Asia Pacific, and Latin American regions. He is eager to be engaged with top companies and help them tackle exciting challenges.
Alex is available for hire
Hire AlexCareer Highlights
Consultant
Generous Minds
Chief Technology Officer (CTO)
AB InBev
Select Certifications
Executive Education
Insead
Case Studies
MiMercado an AB-Inbev B2B Marketplace
Information LogisticsMarketplacesB2BConsumer Packaged Goods (CPG)
World Bank Tech Emerge – Sustainable HVAC Project
ModelingBudgetingProjects
AB Inbev - Fintech Products
FintechNew ProductsLoans
Work Experience
2022 - PRESENT
Founding Member
Comuna DAO
- Structured a decentralized autonomous organization (DAO) around payment networks.
- Defined tokenomics, a product roadmap, and a go-to-market (GTM) strategy for the Latin American market.
- Restructured the fintech flux payments for a Web3 environment.
Focus areas: Strategy, Tokenomics, Business Setup, Blockchain, Market Sizing, Value Proposition
2018 - 2022
Consultant
Generous Minds
- Secured $100 thousand for pilot projects in emerging economies and advised on an IFC-led cleantech project in the HVAC sector.
- Developed a product roadmap and mid-term strategy for the venture, including financials, a go-to-market (GTM) strategy, and a value proposition.
- Collaborated with the DAO on the launch of CitaDAO’s token to fundraise the purchase of two historic properties in the UK through decentralized finance, grow the community to 4,000 members, and generate revenue of $4 million.
- Assisted in securing funding for two startups in Europe within the e-mobility and energy sectors.
Focus areas: Fundraising, Strategy, Project Management, Innovation Strategy, Marketplaces, Web3.js, Crypto, Market Sizing
2019 - 2021
Chief Technology Officer (CTO)
AB InBev
- Led the tech, product, and go-to-market strategies for two portfolio ventures in Middle America, including Mexico, Peru, Colombia, Ecuador, and the Dominican Republic.
- Helped maintain a business operation reaching $3 million in monthly sales, over ten thousand MAU, and $150 in the LTV by integrating and maintaining microservices, automation services, data-led business insights, and the service uptime of 99%.
- Recruited and mentored a fully remote team of product managers, developers, data analysts, UX designers, engineers, security professionals, and business analysts.
- Served as an integral member and brokered a commercial agreement and strategic investment of $3 million for a fintech startup in the Latin American region.
- Managed complex internal and external stakeholder relations by coordinating a strategy within the ABI Global headquarters, regional zones, and external partners, such as Microsoft, At BCG Digital Ventures, and NTT Data.
- Led a team to analyze, define and implement solutions across sales, customer care, and logistics areas within AB-Inbev.
Focus areas: Startups, Business Technology, Financials, Marketplaces, Fintech
2016 - 2019
Partner
Elara Vp
- Assumed responsibility for the scale-up, restructuring, and funding for Simplify, a telecom startup in Southeast Asia, brokering an investment of $1 million. Conducted fundraising activities in the Bay Area, Hong Kong, and Singapore.
- Structured a 90-unit real-estate development venture worth $15 million.
- Bid to implement an interoperable payment system for Mexico City’s massive transport system. Headed the consortium’s efforts from product definition to the bidding process with local authorities.
Focus areas: Startups, Investing, Innovation Management, Growth, Market Sizing, Value Proposition
2015 - 2016
Co-founder and Chief Technology Officer (CTO)
Inevert Global
- Secured $500,000 of seed investment from a venture capital fund based in the MENA region.
- Defined a technology and market entry strategy. Brokered deals with innovation ecosystems in Dubai, i.e., Silicon Wadi, Abu Dhabi, and Cairo.
- Devised a product and technology roadmap. Launched a product under budget and led all aspects of its development.
Focus areas: Marketplaces, Investments
2013 - 2015
Senior Business Developer
London & Partners
- Led the setting up of London’s first government-sponsored digital accelerator program for SMEs, which resulted in an additional £26 million of inward investment in the local economy.
- Recruited a team of three junior project managers to expand the accelerator’s activities.
- Managed complex stakeholder relationships across government and private sector representatives.
- Led a company-wide change management project, resulting in the setup of a customer care service and digitalization of processes.
Focus areas: Strategy, Digital, Business to Business (B2B)
2012 - 2015
Digital strategy and writer
This Big City
- Oversaw the expansion of the digital media outlet to five other languages while training content managers and editors.
- Originated deals with the World Bank, universities, and Siemens to manage digital media campaigns for their portfolio events.
- Reached an audience of around 6 million readers monthly in the EMEA, LatAm, and APAC regions.
Focus areas: Startups, Media, Writing & Editing, Web Marketing, Digital Strategy
Education
2010 - 2011
Master's Degree in Development
University College London - London, United Kingdom
2005 - 2008
Bachelor's Degree in Political Science
Universidad Iberoamericana - Mexico City, Mexico
Certifications
NOVEMBER 2017 - PRESENT
Executive Education
Insead