Andrea Zeman
Designer
Location
Zagreb, Croatia
Toptal Member Since
July 11, 2016
Andrea is a UX designer who loves to solve problems and create products. She has 10+ years of professional experience in the digital product space and within that period she led in-house design teams, worked remotely with startups and big corporations, created mobile games played by millions, and mentored junior designers. Andrea is always on the lookout for interesting challenges and collaborations.
Andrea is available for hire
Hire AndreaPortfolio
Work Experience
2020 - 2020
Product Designer
StressFreeAutoCare
- Worked with a small team on building a digital presence for a new franchise of automotive service shops.
- Designed and built a franchise website with Squarespace.
- Conducted usability tests to refine the car booking experience.
Technologies: B2C, Unmoderated Remote Usability Testing, Remote Usability Testing, Web Illustration, Illustration, Responsive Web Design (RWD), Marketing, Landing Page Optimization, Early-stage Startups, Booking Apps, Booking UX, UI Design, Creative Direction, Onboarding, User Research, Conversion, Optimization, Mobile Design, Consumer-facing Product Design, User Experience (UX), Landing Page Design, Conversion Rate Optimization (CRO), UX Design, Marketing Design, Mobile UI, Mobile App Design, Minimum Viable Product (MVP), MVP Design, Web App Design, User Flows, Digital Product Design, Interactive Prototypes, Web Design, Web App UX, Design Thinking, InVision, Apps, Mobile UX, Mobile, Website Redesign, Lean UX, UX Research, Rapid Interactive Prototyping, GUI Design, Web, Prototyping, Product Design, Usability Testing, Responsive, Usertesting.com, Sketch, Squarespace
2017 - 2020
Product Designer
CarDash
- Was the only designer in an early-stage Silicon Valley startup.
- Worked closely with CEO on product vision and rapid iterations, collaborated with developers on implementation, and with the marketing team on conversion optimization.
- Designed several native apps, responsive web apps for internal use, as well as consumer-facing websites and landing pages.
- Was responsible for sketching, wireframing, prototyping as well as delivering final UI with dev specifications. Went through several company pivots as well as changes in the business model.
- Conducted usability and product tests to help inform product direction. Conducted competition research and surveys.
- Created product illustrations, designed marketing materials, and deck pitches.
Technologies: Market Research, B2C, Digital Illustration, Unmoderated Remote Usability Testing, Remote Usability Testing, App Design, Data Visualization, Web Illustration, Illustration, Responsive Web Design (RWD), Marketing, Landing Page Optimization, Early-stage Startups, Booking Apps, Booking UX, Native Mobile Apps, UI Design, Creative Direction, Onboarding, User Research, Conversion, Optimization, Mobile Design, Consumer-facing Product Design, User Experience (UX), Landing Page Design, Conversion Rate Optimization (CRO), UX Design, Marketing Design, Mobile UI, Mobile App Design, Minimum Viable Product (MVP), MVP Design, Web App Design, User Flows, Interactive Prototypes, Product Design, Web Design, Web App UX, User Onboarding, Iterative Design, Design Thinking, Apps, Mobile UX, Mobile, Lean UX, UX Research, Rapid Interactive Prototyping, Data Visualization Designer, iPhone, GUI Design, Web, Prototyping, Dashboard Design, Digital Product Design, Usability Testing, iOS, Responsive, Amplitude, Hotjar, Usertesting.com, Balsamiq, Microsoft Office, Instapage, Adobe Photoshop, Zeplin, InVision, Sketch
2015 - 2017
UX Designer
Five
- Designed mobile and web apps for mostly USA clients, ranging from lean startups to large corporations.
- Worked on a wide range of products: from an app for an IoT device to a hotel-booking app, social platform, enterprise financial solutions, and eCommerce flows.
- Functioned as a part of a small cross-functional team, working in lean and agile environments, delivering efficiently and on-time.
- Responsible for every aspect of the UX phase: user and competition research, sketching, wireframing, prototyping, user testing, iterating, and analytics.
- Has hands-on-experience with onsite client workshops and design sprints.
Technologies: Market Research, B2C, Remote Usability Testing, App Design, Data Visualization, Responsive Web Design (RWD), Early-stage Startups, Healthcare, Native Mobile Apps, Onboarding, User Research, Mobile Design, Consumer-facing Product Design, User Experience (UX), UX Design, Mobile App Design, Minimum Viable Product (MVP), MVP Design, Web App Design, User Flows, Interactive Prototypes, Web Design, Web App UX, User Onboarding, Iterative Design, Design Thinking, Apps, Mobile Game UX, Mobile UX, Mobile, Website Redesign, Lean UX, UX Research, Rapid Interactive Prototyping, Data Visualization Designer, iPhone, GUI Design, Web, Prototyping, Dashboard Design, Usability Testing, iOS, Responsive, Lookback, Adobe Suite, Principle, InVision, Sketch
2012 - 2015
Head of the Art Department
Nanobit
- Responsible for the entire look, feel, and usability aspect of games played by millions of gamers and featured on the App Store (US).
- Led and managed 17 artists and designers on a day-to-day basis.
- Involved in every aspect of the game development cycles - from initial sketches as the art director to latter phases as the team leader, project manager, and mentor for the design teams.
- Involved in day-to-day coordination between production, design, and development teams.
- Responsible for screening, conducting interviews, and mentoring new hires.
Technologies: Digital Illustration, Vectorization, Adobe, App Design, Web Illustration, Illustration, Gaming, Marketing, Native Mobile Apps, UI Design, Creative Direction, Onboarding, Mobile Design, Consumer-facing Product Design, User Experience (UX), UX Design, Mobile UI, Mobile App Design, Social Games, User Onboarding, Apps, Mobile Game UX, Mobile UX, Mobile, Adobe Creative Suite, UX Research, iPhone, GUI Design, Usability Testing, iOS, Adobe Flash, Adobe After Effects, Adobe Illustrator, Adobe Photoshop
2011 - 2012
UI/UX Designer | Illustrator | Animator
Nanobit
- Created an entire interface for several mobile apps and dozen of games.
- Responsible for the entire UI/UX phase on different types of apps like a to-do shopping list, dieting app, and an app for tracking a woman's cycle.
- Experienced with independent work as a single designer on a project or working in teams with several designers.
- Delivered creative concepts and final deliveries for mobile games, including marketing materials and company branding.
- Created character designs, animations, landscape designs, and icon designs.
Technologies: Digital Illustration, Vectorization, Adobe, App Design, Web Illustration, Illustration, Gaming, Native Mobile Apps, UI Design, Creative Direction, Onboarding, Mobile Design, Consumer-facing Product Design, User Experience (UX), UX Design, Mobile UI, Mobile App Design, Social Games, User Onboarding, Apps, Mobile Game UX, Mobile UX, Mobile, Adobe Creative Suite, iPhone, GUI Design, iOS, Adobe Flash, Adobe After Effects, Adobe Illustrator, Adobe Photoshop
2009 - 2011
Visual Designer
Freelance Work
- Freelanced as a visual and branding designer for international clients.
- Worked on web, print, and mobile projects.
Technologies: Digital Illustration, Vectorization, Adobe, Web Illustration, Illustration, Creative Direction, Adobe Creative Suite
2010 - 2010
Graphic Designer
Mas Dizajn
- Worked on promotional materials for small-to-medium companies.
- Designed logo types and branding materials.
- Prepared materials for the print process.
Technologies: Vectorization, Adobe, Adobe Creative Suite
Education
2004 - 2010
Master of Arts in Industrial Design
Faculty of Architecture, University of Zagreb - Zagreb, Croatia
