George Dan Foia
Designer
Location
London, United Kingdom
Toptal Member Since
April 20, 2021
George, or Mr. Pixel, is an award-winning web and mobile lead UX and UI designer with over 18 years of experience. He has led the design efforts of the UK's only medical class 1 app, downloaded by more than 24 million users and rated 4.6 stars in the App Store. George has also led the design efforts of one of the world's largest banks' mobile banking apps with over 6 million users and raised its 1.9 rating to 4.8 in the App Store. He designs beautiful interfaces that achieve business goals.
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Work Experience
2019 - PRESENT
Lead UX and UI Designer | Consultant
Zuhlke
- Led the design efforts of the UK's only medical class 1 app. The app was downloaded by more than 24 million users, had 4.6 stars from over 281,000 reviews in the App Store, and was ranked number one in the medical section.
- Created user scenarios, rich pictures, user flow diagrams, low-fidelity wireframes, AA WCAG 2.1 compliant high-fidelity designs, prototypes, illustrations, and other visual assets, and set up a component library.
- Conducted ideation sessions, Three Amigos workshops, co-design sessions, retrospectives, and stakeholders reviews.
- Presented the UX team's progress in a show and tell, participated in user testing sessions, and set up the UX process and teams interaction.
- Managed a team of five designers, including researchers, distributed remotely in different locations and time zones. Set up the design scope and process, approach, and design direction.
Technologies: Figma, UX Design, User Research, Miro, UI Design, Accessibility, Component Libraries, Medical Devices, Mobile Apps, User Experience (UX), User Interface (UI), WCAG 2, Illustration, iOS UI Design, iOS UX Design, Android UI Design, Android Design Guidelines, Accessible Design, UX Audits, MVP Design, High-fidelity Mockups, Branding, Mobile UX Design, Mobile UI Design, Design Thinking, Healthcare, Agile, Android App Design, Feature Prioritization, Style Guides, UI Prototyping, Audits, Product Strategy, Conversion Rate Optimization (CRO), Best Practices in Design, Annotated Wireframes, Landing Pages, Workshops
2004 - PRESENT
Lead UX and UI Designer
Mr Pixel Studio (Freelance)
- Designed an advanced teaching platform app for iPads, used by public and private schools in China. The platform helped teachers provide bespoke teaching and testing of different student levels.
- Assisted stakeholders to define and prioritize the product roadmap by conducting user and stakeholders interviews, user story mapping, now-next-later roadmap, jobs to be done, user stories, estimations, retrospectives, and show and tells.
- Created user personas and scenarios, conducted competitor analysis, sketched rich pictures, and conducted card sorting workshops and usability testing.
- Designed user flow diagrams, low-fidelity wireframes, high-fidelity designs, prototypes, and design systems.
- Designed numerous websites, illustrations, logos, icons, mobile apps, and other visual assets.
Technologies: Sketch, Figma, Zeplin, Story Mapping, User Flows, Wireframing, Prototyping, Mobile, Mobile Apps, Apple Human Interface, Retro, User Stories, Competitor Analysis & Profiling, User Personas, Stakeholder Interviews, Jobs to be Done (JTBD), User Experience (UX), User Interface (UI), Product Design, UX Audits, Web App Design, Conversion Rate, MVP Design, High-fidelity Mockups, Web Usability, Branding, Mobile UX Design, Mobile UI Design, Design Thinking, Agile, Android App Design, Startups, Feature Prioritization, Monetization, Adobe Experience Design (XD), Style Guides, UI Prototyping, Landing Page Design, Audits, Web UX, Product Strategy, Conversion Rate Optimization (CRO), Best Practices in Design, Annotated Wireframes, Landing Pages, Workshops, eCommerce
2022 - 2022
UX Designer
GSC Technologies Limited
- Conducted stakeholder interviews and heuristic and accessibility evaluations of the existing app. Identified and documented the improvement opportunities and prioritized them with the product owner.
- Created several low-fidelity flow variations and wireframes, to communicate the newly proposed concepts, and iterated based on user feedback; then reviewed and signed off on the low-fidelity flows with the stakeholders.
- Constructed mood boards to align with the stakeholders on the visual direction; created high-fidelity designs using best practices component creation.
- Built a component library to ensure visual consistency and design process efficiency.
Technologies: UX Design, Web App UX, UX Audits, Customer Journeys, Angular, AngularUI, Syncfusion, Responsive UX Design, Wireframing, High-fidelity Mockups, Web Usability, Healthcare, Agile, Clinical Trials, Dashboards, Style Guides, Audits, Web UX, Product Strategy, Best Practices in Design, Annotated Wireframes, Asana, Workshops
2016 - 2019
Lead UX Designer | Bank Consultant
Zuhlke
- Led the design efforts for one of the world's largest bank's mobile banking apps. The app was downloaded by over six million users, gathered 4.8 stars from over 922,000 reviews in the App Store, and was ranked number one in the financial category.
- Conducted ideation sessions, three amigos workshops, co-design sessions, team retrospectives, and stakeholder reviews. Presented the UX team's progress in a show and tell, usability testing, and user interviews.
- Created user scenarios, rich pictures, user flow diagrams, low-fidelity wireframes, high-fidelity designs, prototypes, icons, and design systems.
Technologies: UX Design, UI Design, Sketch, InVision, InVision Studio, Flinto, Banking & Finance, Mobile Banking, Mobile Apps, User Research, User Testing, User Experience (UX), User Interface (UI), Accessibility, WCAG 2, Fintech, Online Banking, Financial UX, Accessible Design, UX Audits, Conversion Rate, MVP Design, High-fidelity Mockups, Mobile UX Design, Mobile UI Design, Design Thinking, Agile, Android App Design, Startups, Feature Prioritization, Style Guides, UI Prototyping, Audits, Best Practices in Design, Annotated Wireframes
2014 - 2016
Senior UX and UI Designer
Citywire
- Designed the events app used by event planners, fund managers, and professional investors to organize and assist different global events.
- Conducted user and stakeholder interviews, created personas, user journey mapping, user scenarios, user flow diagrams, prototypes, and oversaw user testing.
- Created low-fidelity wireframes, high-fidelity designs, logos, and the design system.
- Designed a variety of features for the main Citywire website.
- Created low-fidelity wireframes, high-fidelity designs, design system, social marketing materials, and logos.
Technologies: Balsamiq, HTML, CSS3, Sass, SMACSS, BEM, Bootstrap, User Experience (UX), User Interface (UI), User Interviews, UX Design, UI Design, Web Design, User Research, Prototyping, Wireframing, Visual Design, Conversion Rate, High-fidelity Mockups, Web Usability, Branding, Mobile UX Design, Design Thinking, Startups, Feature Prioritization, UI Prototyping, Landing Page Design, Best Practices in Design, Annotated Wireframes
2012 - 2014
Senior UX and UI Designer
First Beat Media (Freelance)
- Designed a content writing marketplace proof-of-concept web app, which allowed content writing specialists to get freelance jobs and other service users to hire content writers based on their custom project requirements.
- Conducted user and stakeholder interviews, created user personas, user story mapping, user flow diagrams, low-fidelity designs, and prototypes, and ran user testing.
- Created numerous website templates used for a large network of websites.
- Designed high-fidelity websites, logos, icons, and other visual assets. Converted high-fidelity websites into HTML, CSS, and JavaScript code.
Technologies: Adobe Photoshop, Adobe Illustrator, PSD to HTML, CSS, Pen & Paper, Wireframing, High-fidelity Mockups, Web Usability, Mobile UI Design, Landing Page Design, Best Practices in Design, Landing Pages
2011 - 2013
Senior UI Designer
51 Blocks (Freelance)
- Designed and developed numerous WordPress themes and other website templates.
- Created high-fidelity designs, logos, icons, and other visual assets.
- Converted the designs into HTML, CSS, and JavaScript-functional websites.
Technologies: Adobe Photoshop, Adobe Illustrator, WordPress, HTML, CSS, UI Design, User Interface (UI), UX Design, User Experience (UX), Visual Design, High-fidelity Mockups, Web Usability, Branding, Landing Page Design, Best Practices in Design
2008 - 2009
UI Designer and Developer
Modulus Media
- Designed a web app that empowered dentists to collaborate, discuss, and share ideas and solutions with their team or other remote dentists.
- Created high-fidelity designs, logos, and other visual assets and converted them into HTML and CSS code.
- Created animated Flash banners and static banners.
Technologies: Adobe Photoshop, HTML, CSS, Adobe Flash, UI Design, User Interface (UI), Visual Design, Interaction Design (IxD), Animation, Logo Design, High-fidelity Mockups, Web Usability, Landing Page Design, Best Practices in Design
2007 - 2008
Graphic and Interaction Designer
Informmedia
- Maintained, updated, and created new visual elements for a network of several large websites.
- Created animated Flash advertising banners, logos, and other visual assets.
- Developed print designs for several newspapers owned by the company.
Technologies: Adobe Photoshop, Adobe Flash, HTML, Best Practices in Design
Education
2004 - 2007
Coursework Towards a Degree in Information Technology
University of Oradea - Oradea, Romania
2000 - 2004
Certificate of Programming in Mathematics & IT
Mihai Eminescu College - Oradea, Romania
Certifications
JANUARY 2022 - PRESENT
Leadership Program
Human Centric Leaders
NOVEMBER 2021 - PRESENT
Development Team Of The Year 2021 Award
UK IT Industry Awards
NOVEMBER 2018 - PRESENT
UX Certification
Nielsen Norman Group
Experience
UI Design - 15 yearsUX Design - 10 yearsUser-centered Design (UCD) - 7 yearsMobile App Design - 7 yearsMobile Apps - 7 yearsAccessibility - 5 yearsMobile Banking - 4 yearsUser Research - 2 yearsLocation
