Guilherme Rodrigues
Designer
Location
Riyadh, Riyadh Province, Saudi Arabia
Toptal Member Since
March 28, 2016
Guil is a customer experience expert with +15 years of experience in various industries. In 2012, he moved to Dubai, and since then, he has participated in key projects, such as the second generation of SmartGates for Dubai airports and the digital transformation at Etisalat. This project gave Etisalat the most valuable brand award in 2017. Moreover, Guil headed customer experience and design for payit wallet, the UAE's first fully-featured digital wallet provided by First Abu Dhabi Bank.
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Work Experience
2018 - 2022
Customer Experience | Design Lead
First Abu Dhabi Bank
- Spearheaded the customer experience and design for PayIt.
- Collaborated with the operations team to set up and meet CX KPIs.
- Ran moderated user testing with the help of the innovation lab.
- Collaborated with the innovation lab to upscale the product.
- Cooperated with the head of Product and the product owner on a new backlog of features.
- Validated and explored new ways of delivering value to PayIt users.
- Designed better experiences by exploring new UI designs.
- Leveraged design operations by adding a design language system.
- Analyzed day-to-day data and mapped customer journeys to find sweet spots and pain points.
Technologies: Digital Transformation, Maze Design, User Journeys, Customer Experience, User Testing, Figma, UX Research, Sketch, User Experience (UX), Wireframing, GTmetrix, Firebase, Mailchimp, Typeform.io, UsabilityHub, Maze, Marvel, UX Design
2016 - 2018
Manager | User Experience Operations
Etisalat
- Spearheaded digital transformation for Etisalat digital touchpoints.
- Built and set up a running Agile UX process within the design studio.
- Set up user testing logistics. Participated in user testing by watching and analyzing participants interacting with the product.
- Designed user experience for different touchpoints.
- Encouraged design thinking methods and oversaw interaction design.
Technologies: Digital Transformation, User Journeys, User Testing, UX Research, Sketch, User Experience (UX), Wireframing, Google Analytics, Hotjar, InVision, Jira, UI Design, UX Design
2014 - 2016
User Experience Designer
EOV Media Development
- Conceptualized, planned, and managed digital campaigns.
- Promoted Agile, continuous development, and user experience processes internally and externally.
- Managed SaaS development. Created the backlog and all UX assets, personas, wireframes, and prototypes.
- Spearheaded design work for EOV accounts, such as annual reports, branding guidelines, annual statistic books, event print materials, and giveaways.
Technologies: User Journeys, User Stories, User Testing, User Experience (UX), Wireframing, InVision, Bitbucket, UI Design, UX Design
2012 - 2014
Lead UX Developer
emaratech
- Liaised between the UX team and the business analysis team.
- Met with the clients to gather requirements and promote UX.
- Proposed the second version of the Smart Gate for Dubai airports.
- Evaluated and redesigned the UX for legacy software.
- Promoted best practices in front-end development for new and legacy projects.
- Created and established the UX process for the company.
Technologies: User Stories, Rapid Prototyping, User Experience (UX), Wireframing, Adobe Dreamweaver, Adobe Photoshop, Fireworks, Axure, KanbanFlow, UX Design
2011 - 2011
Software Designer
Hewlett Packard
- Liaised between the Brazilian team and UK and USA teams for user experience and data analysis work.
- Prototyped the user experience of the HP Photosmart kiosk, validating new features and suggesting enhancements to the flow and interface.
- Integrated the animations in Expression Blend to the WPF project.
- Adjusted and developed the user interface of the web version of HP Photosmart.
Technologies: Rapid Prototyping, User Experience (UX), Wireframing, Visual Studio, Adobe Photoshop, Expression Blend
Education
2022 - 2022
Certificate in Disruptive Strategy
Harvard Business School - United States
2019 - 2020
Postgraduate Diploma in Innovation & Design Thinking in Design Thinking
Emeritus.org - Remote
2016 - 2016
Training Course in Design Thinking
MIT Sloan - Online
2011 - 2011
Master's Degree in Competitive Intelligence
Pontifícia Universidade Católica do Rio Grande do Sul - Porto Alegre, Brazil
2003 - 2009
Bachelor's Degree in Information Systems
Dom Bosco Faculty Porto Alegre - Porto Alegre, Brazil
Certifications
JANUARY 2022 - PRESENT
Disruptive Strategy
Harvard Business School Online
JANUARY 2020 - PRESENT
Certificate of Membership
Interaction Design Foundation
Experience
Agile - 9 yearsUser Experience (UX) - 9 yearsPrototyping - 8 yearsProduct Design - 5 yearsDesign Thinking - 4 yearsUser Testing - 4 yearsCustomer Experience - 3 yearsFigma - 3 yearsTools
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