Joel C Melby, Product Manager in Southborough, MA, United States

Joel C Melby

Product Manager

Location
Southborough, MA, United States
Toptal Member Since
March 13, 2019

Joel has over 25 years of technical and extensive customer-facing experience across a broad range of markets. He is a proven product management and technology leader with a history of building successful teams, platforms, products, and solutions across multiple industries, including telecommunications, advertising technology, and defense.

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Project Highlights

ONSmart Media Platform
Led the design, development, and integration of the world's largest digital out-of-home advertising network.
Linear TV Programmatic Buying Standard
Defined, coordinated, and promulgated an industry standard for programmatically buying linear television ad inventory.

Expertise

Film & TelevisionHardwareJavaLinuxMarket Research & AnalysisPaid AdvertisingProduct StrategyTelecom Equipment & Solutions

Education

Master's Degree
Bentley University
Bachelor's Degree
Cornell University

Work Experience

2017 - 2019

Strategic Advisor

SeaChange International
  • Provided strategic guidance and analysis to the CEO and senior executives of a publicly traded company.
2016 - 2019

Chief Technology Officer

Outfront Media
  • Developed Outfront's ON SmartMedia Platform (world's largest digital out-of-home advertising network), spanning new display systems for fixed outdoor and rolling stock (subway and light rail) applications, an IoT-scale remote management platform, and a cloud-based content management and optimizing scheduler system.
  • Built the engineering team from scratch up to a team of 25.
  • Defined requirements for and designed an integrated network/display solution for subway and commuter rail applications.
  • Built and led a vendor consortium to deliver a rail solution on time and within budget.
  • Defined and established Agile product development life cycle processes.
2013 - 2016

Chief Technology Officer

Clypd
  • Provided strategic and technology leadership in a programmatic TV advertising technology startup.
  • Built the company's premier engineering and solutions teams.
  • Defined the company's strategic direction from a technology perspective.
  • Fundamentally influenced company culture.
  • Authored TVOnTap Specification for Programmatic Linear TV; incorporated it into industry standard GABBCon ABCD Specification.
2011 - 2013

Vice President, Solutions

Edgeware AB
  • Enabled the adoption and deployment of Edgeware's Video Delivery Network technologies through a mix of business development, product management, and solution engineering.
  • Established the US office for a Swedish startup.
  • Defined North American market entry strategy.
  • Developed key technology partner relationships.
  • Mapped out positioning relative to competitors in the North American market.
2009 - 2011

Director of Product Management

ARRIS
  • Oversaw ARRIS' $55M end-to-end multi-screen IP video solution set, which provided managed service providers with a complete TV/STB+Web+mobile platform for content delivery, management, and monetization.
  • Defined a multi-screen product solution.
  • Rebuilt a linear ad insertion product line, gaining 20 points of market share and becoming the dominant competitor in the market.
  • Restructured the video server product line.
2006 - 2008

Product Manager

Motorola
  • Handled product management for the company's $30 million interactive video platform, back-office offerings, and partnerships, which provided advanced services such as Network Personal Video Recording (NPVR), Time-Shifted TV, and Television on Demand. Customers included tier 1 multiple system operators such as Comcast, Time Warner, Charter, and UPC.

Project History

ONSmart Media Platform

Led the design, development, and integration of the world's largest digital out-of-home advertising network.

Spans new display systems for fixed outdoor and rolling stock (subway and light rail) applications, an IoT-scale remote management platform, and a cloud-based content management and optimizing scheduler system.

Linear TV Programmatic Buying Standard

Defined, coordinated, and promulgated an industry standard for programmatically buying linear television ad inventory.

Developed the TVOnTap specification for programmatic linear TV while at clypd and then led an industry consortium (GABBCon) to adopt the specification as an industry standard.

Education

1995 - 1997

Master's Degree in Business Administration

Bentley University - Waltham, MA

1980 - 1984

Bachelor's Degree in Electrical Engineering

Cornell University - Ithaca, NY