Laura Turner
Designer
Location
Denver, CO, United States
Toptal Member Since
January 22, 2019
Laura currently designs with Amazon for their creator tech and influencer space. She is a research-driven UX and product designer specializing in creating effective, immersive, user-oriented designs, from ideation to shipped features. Laura enjoys creative problem-solving and making systems more streamlined.
Laura is available for hire
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Work Experience
2022 - PRESENT
Senior UX Designer
Amazon.com
- Led holistic UI design across the Scout software ecosystem and increased operational efficiency for Scouts, Amazon's customer-facing delivery robots.
- Amplified UX research methodologies for the Scout organization and procured research platforms to gather ongoing user feedback.
- Enhanced Scout robot fleet management and field operational support with internal software solutions utilizing UX research insights.
- Created the tech team and developed the UX strategy for a multi-channel influencer or creator ecosystem to drive more consumer traffic and sales of Amazon products.
- Built the tech team and designed new features through UX research to support the creators' content creation workflows, reviewing earnings, reporting, and content performance metrics.
Technologies: Usertesting.com, Figma
2021 - PRESENT
User Experience Design Mentor
Designlab Learning
- Mentored an international student community of driven, aspiring designers to help them achieve their career goals.
- Taught UX Academy Designlab curriculum to students.
- Covered topics like end-to-end UX/UI product design, UX research, and online portfolio creation.
Technologies: Figma, Career Coaching, Mentorship & Coaching
2021 - 2022
Senior UX Designer
FIS Global
- Conducted primary and secondary research; created sacrificial concepts, human-centered design artifacts, user flows, service blueprints, and mid-fi wireframes to build a carbon credit MVP product with a 5-year $1 billion valuation go-to-market plan.
- Facilitated Miro workshops and identified areas for growth in FIS Impact Labs' innovation and incubation team playbook, increasing ops efficiency.
- Delivered innovative concepts, personas, user journeys, user flows, wireframes, visual design comps, UX Playbook, and rapid prototypes of concepts to share with stakeholders, leadership, and users for product enhancements.
- Collaborated with multi-disciplinary teams including engineering, researchers, product, executives.
Technologies: Figma, Airtable, Concept Testing, Miro, Design Workshops
2020 - 2021
Freelance Lead UX Designer
Episense
- Led the original ideation, wrote product requirements, and created UX design recommendations and wireframes for the resident mobile app of Episens, a smart home device tech startup.
- Worked on the app that helps residents have connected smart devices, including Google Nest and Phillips Hue lights in apartment complexes. Owners, developers, and property managers can leverage technology, optimize operations, and boost NOI.
- Led user research and wireframe improvements for the property manager portal and collaborated with developers to build a design system including Tailwind CSS elements.
Technologies: UsabilityHub, Figma, Framer Prototyping
2020 - 2020
UX Designer
Crispin Porter Bogusky
- Implemented a research plan for competitive audit, quantitative surveys, and customer interviews to generate user stories and insights for a post-ordering redesign experience for an enterprise national brand website and native app.
- Generated A/B testing ideas and created wireframes for a national enterprise brand (name of the client available on request).
- Contributed to the new loyalty program redesign ideas for a national brand (client's name available on request).
Technologies: Wrike, Lucidchart, Adobe CC, Adobe Experience Design (XD)
2019 - 2020
UX and Product Designer
PeopleGrove
- Led usability studies for the higher education tech company product.
- Created the UI for the platform, including a new homepage and profile pages.
- Developed wireframes, clickable prototypes, and task flows based on the user's need for usability research.
- Collaborated with product management and engineering to define and implement innovative solutions for product direction, visuals, and experience.
- Communicated design ideas and prototypes to developers.
- Created personas through user research and data. Deeply understood product specifications and user psychology.
- Conducted qualitative user research, including user research conversations with partners and users, live moderated tests, analyzing user data and proposing solutions for product teams, and determining survey methodology and implementing surveys.
Technologies: TryMyUI, React, UsabilityHub, Zeplin, InVision, Sketch, Usertesting.com
2017 - 2018
Freelance UX Designer
World Health Organization
- Designed wireframes for BreatheLife campaign.
- Creatively thought about more calls to action above the fold.
Technologies: Sketch
2017 - 2018
UX and Product Designer
Life.io
- Led user research identifying inconsistencies in web-app features, buried pages, and fragmented patterns.
- Formulated design solutions making a more connected experience, consistent dashboard, and navigation pattern.
- Created high fidelity prototypes for mobile product with Flinto and InVision programs.
- Increased return user visits through scrutinizing holistic user journey and modifying user flow.
- Accelerated A/B testing of prototypes and app/website architecture with UsabilityHub and MeasuringU.
- Enhanced external marketing materials distributed at insurance tech conferences in order to improve and solidify sales.
- Redesigned UI style guides and Life.io brand refresh to meet WCAG and ADA compliant accessibility standards.
Technologies: MeasuringU, Insurance, UsabilityHub, InVision, Flinto
Education
2013 - 2015
Master's Degree in Educational Psychology
University of Colorado Denver - Denver, CO, USA
2007 - 2011
Bachelor's Degree in Art History
Colorado College - Colorado Springs, CO, USA
Certifications
MAY 2017 - PRESENT
UX Design Bootcamp
General Assembly
Experience
Prototyping - 6 yearsUX Design - 6 yearsWireframing - 6 yearsFigma - 5 yearsUsability Testing - 5 yearsUser Research - 5 yearsUX Strategy - 3 yearsDesign Workshops - 3 yearsTools
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