Linsey Peterson
Designer
Location
New York, NY, United States
Toptal Member Since
June 20, 2017
Linsey has been designing websites, apps, and digital products for over 7+ years for various agencies, startups, and freelance clients. She specializes in branding, UI, and visual design and also has expertise in UX and brand strategy. Linsey has a lot of experience managing and completing projects remotely and is eager to partner with new clients helping them achieve their goals through digital strategy and design.
Linsey is available for hire
Hire LinseyPortfolio
The Fertility Agency | Brand and Marketing Design
BrandingBrand DesignDigital Brand IdentityDigital BrandingDigital Marketing StrategyProject Management+ 12 more
Work Experience
2018 - 2022
Principal Creative
Linsey Peterson Design
- Founded my own brand design studio to help new companies and startups bring their company ideas to reality.
- Helped dozens of companies create unique and bold brand identities, websites, apps, marketing suites, and more.
- Assisted in the creative ideation process and brand strategy definition from start to finish.
Technologies: Adobe Illustrator, App Design, Brand Identity, Figma, Sketch, Adobe Photoshop, Webflow, Adobe InDesign, HTML, CSS, Digital Branding, Product Design, Design Thinking, Leadership, Information Architecture (IA), Content Strategy, Responsive Web Design (RWD), Logotype
2017 - 2018
Brand Designer
Webflow
- Designed brand marketing materials, including feature landing pages, marketing websites, and social content.
- Integrated the marketing team and helped ideate and strategize current and future products and features.
- Worked on various projects, including Webflow's site-search feature, website interactions and animations, and the Kibble Webflow project.
Technologies: InVision, Adobe Photoshop, Adobe Illustrator, Figma, Sketch, Webflow, HTML, CSS, Design Thinking, Information Architecture (IA), Content Strategy, Responsive Web Design (RWD)
2016 - 2017
Lead Designer
Wallace Co
- Oversaw and executed brand, user experience, web, and product design for clients of a small product studio focused on design and execution of web and mobile products, websites, and brand identities.
Technologies: App Design, UI Design, Logo Design, Branding, InVision, Adobe Photoshop, Adobe Illustrator, Sketch, Product Design, Design Thinking, Information Architecture (IA), Content Strategy, Responsive Web Design (RWD), Logotype
2015 - 2016
Lead Designer
PH Digital Labs
- Executed brand design, user experience and web/product design.
- Oversaw team design execution and standards.
- Moved forward to found our studio, Wallace Co, with this team.
Technologies: App Design, UI Design, Logo Design, Branding, InVision, Adobe Photoshop, Adobe Illustrator, Sketch, Digital Branding, Product Design, Design Thinking, Information Architecture (IA), Content Strategy, Responsive Web Design (RWD), Logotype
2014 - 2015
Brand Designer
Divvy Inc
- Designed brand, user experience and web design for Midwest startup in the share economy space.
- Served as part of founding team and stakeholder in company decision making process.
Technologies: UI Design, Logo Design, Branding, InVision, Adobe Photoshop, Adobe Illustrator, Sketch, Product Design, Design Thinking, Responsive Web Design (RWD), Logotype
2013 - 2014
Designer
PH Digital Labs
- Contributed to brand, user experience, web, and product design.
Technologies: App Design, UI Design, Logo Design, Branding, Adobe Photoshop, Adobe Illustrator, Product Design, Design Thinking, Responsive Web Design (RWD), Logotype
2013 - 2013
Intern -- Junior Designer
Sevnthsin
- Contributed to mobile first strategy, user experience, and web/product design.
Technologies: App Design, UI Design, Logo Design, Branding, Adobe Illustrator, Adobe Photoshop, Product Design, Design Thinking, Responsive Web Design (RWD)
Education
2012 - 2013
Course Completion in HTML and CSS
Team Treehouse - Online
2012 - 2013
Associate of Arts Degree in Graphic and Web Design
Minneapolis Community and Technical College - Minneapolis, MN
2011 - 2012
Courses in general education
University of Minnesota - Twin Cites, MN
