Maryse Raad
Growth Expert
Location
New Cairo City, Egypt
Toptal Member Since
April 26, 2022
With over 22 years of professional experience in multiple business environments, Maryse embodies a shrewd business acumen and an expert knowledge of P&L management, revenue management, business development, and project management. Within a year of joining an industrial manufacturing company, employing her expertise in strategic planning and budgeting, Maryse was able to win the support of her peers and management and successfully turned from -8% to 5% EBITDA, reaching 11% in the next two years.
Maryse is available for hire
Hire MaryseCareer Highlights
Director of Business Development
Greenland
General Manager
Icon Communication & Advertising
Business Development Manager
Al Ahram Beverages
Select Certifications
The Strategy of Content Marketing
UC Davis | via Coursera
Case Studies
The Truth Lies in The Details
Business AnalysisBusiness AdvisoryMarketing StrategySales StrategyBudget ModelingBusiness Planning+ 15 more
The 12 Steps to Increase Profits
Strategic PlanningBudget ModelingMarketing StrategySales StrategyMaterials ManagementMonitoring+ 38 more
Expertise
Business PlanningContent StrategyGeneral ManagementMarketing StrategyP&L ManagementRevenue ManagementRevenue StrategyStrategic PlanningWork Experience
2016 - 2022
Director of Business Development
Greenland
- Developed the revenue strategy that transformed the company from losses to steady profits at a minimum of 11% EBITDA with growth potential.
- Reduced the materials stocks by around 40%, depleted obsolete stocks, and controlled and maintained healthy stock levels to reduce working capital.
- Monitored the monthly P&L sustaining healthy EBITDA levels, tweaking tactics, and introducing actions when needed.
- Built detailed yearly and monthly budgets allowing growth from revenues to EBITDA.
- Reviewed export sales, studied new products plans, and defined pricing.
Focus areas: Business Planning, P&L Management, Forecasting, Revenue Strategy, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Oracle BI, Operational Flow, Salesforce, Marketing Strategy, Sales Forecasting, Sales Strategy, Sales Commission Structure, Business Analysis, Business Advisory, Budget Modeling, Materials Management, Monitoring, Budget Management, Planning, Pricing Strategy, Revenue Management, Revenue Projections, Revenue Analysis, Revenue Modeling, Revenue Optimization, Portfolio Optimization, Business Transformation, Annual Planning, Promotion Modeling, Brand Positioning, Business Strategy, Change Management, Workforce Management (WFM), Project Management, Consumer Packaged Goods (CPG), Management Consulting, Strategy, Sales Compensation, Compensation Plans, Data Analysis, Budgeting, Business Development
2010 - 2016
General Manager
Icon Communication & Advertising
- Managed to maintain the agency with a net profit of 5% despite the January 2011 revolution cutting off the marketing budgets in the Egyptian market.
- Changed the client's portfolio from 80% dependency on one major client to a diverse portfolio and reduced the major client's share to less than 20%.
- Introduced new services and products like marketing strategy, 3D media, professional photoshoots, and short video production.
Focus areas: General Management, Operational Flow, Salesforce, Marketing Strategy, Art Direction, Creative Strategy, Content Strategy, P&L Management, Business Planning, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Revenue Strategy, Branding, Marketing Communications (MarCom), Sales Strategy, Sales Commission Structure, Business Analysis, Business Advisory, Budget Modeling, Materials Management, Monitoring, Writing & Editing, Customer Service, Budget Management, Pricing Strategy, Marketing Plans, Revenue Projections, Revenue Modeling, Annual Planning, Brand Positioning, Brand Guidelines, Business Strategy, Change Management, Workforce Management (WFM), Management Consulting, Strategy, Compensation Plans, Budgeting, Business Development
2009 - 2010
Group Marketing Manager
Sakkara Group International
- Managed the MICE's marketing events, increasing the profits by 20%, including dealing with materials suppliers and governmental entities.
- Developed the content strategy and in-house design of communication materials for the USA Tour Operator STI, discounting 100% of the costs.
- Led the marketing communication team, handled the clients' complaints, and maintained a strong relationship with stakeholders.
Focus areas: Marketing Strategy, Content Strategy, Branding, Event Marketing, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Revenue Strategy, Marketing Communications (MarCom), Writing & Editing, Marketing Plans, Event Planning, Brand Positioning, Brand Guidelines
2008 - 2009
Corporate Marketing Manager
Orascom Development Holding
- Managed the marketing communication of Egypt's destinations and oversaw the other communication teams to maintain a cohesive image throughout the company's territories.
- Launched campaigns with a refined image for the main destinations increasing the real estate and hotels sales by almost 40%.
- Created the new brand for the holding company that was developed in 2009, built the CI, and launched a campaign tailored to investors.
Focus areas: Marketing Communications (MarCom), Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Content Strategy, Branding, Event Marketing, Budget Management, Marketing Plans, Annual Planning, Event Planning, Brand Positioning, Brand Guidelines
1999 - 2006
Business Development Manager
Al Ahram Beverages
- Monitored the P&L increasing revenues by a steady two digits year over year.
- Controlled the commercial budget, cut unnecessary spending, analyzed promotional ROI, and adjusted accordingly, reducing overall costs by almost 20%.
- Restructured the commission system pushing the profitable stock-keeping units (SKUs), thus increasing profits by almost 10%.
Focus areas: P&L Management, Sales Forecasting, Marketing Strategy, Sales Strategy, Sales Commission Structure, Business Planning, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Revenue Strategy, Salesforce, Event Marketing, Business Analysis, Budget Modeling, Monitoring, Customer Service, Budget Management, Revenue Projections, Revenue Analysis, Revenue Modeling, Business Transformation, Annual Planning, Promotion Modeling, Change Management, Consumer Packaged Goods (CPG), Sales Compensation, Compensation Plans, Data Analysis, Budgeting, Business Development
Education
1990 - 1994
Bachelor's Degree in Hotels and Tourism
University of Helwan - Cairo, Egypt
1976 - 1990
High School Diploma in Literature
Sacre-Coeur - Cairo, Egypt
Certifications
APRIL 2022 - PRESENT
The Strategy of Content Marketing
UC Davis | via Coursera