Max Marass
Designer
Location
London, United Kingdom
Toptal Member Since
June 27, 2019
Max has nearly 10 years of experience designing digital products for companies of all sizes. Mastering the whole design process, he has created web and native applications for various users—such as children and stroke survivors—in multiple industries, including education, finance, utilities, and rehabilitation. As a mature professional, Max carefully balances business and user needs, turning complex processes into simple, enjoyable experiences.
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Work Experience
2019 - PRESENT
Senior UX Designer
Visa
- Designed, from scratch, a sophisticated software for banks, offering them a seamless experience between onboarding and managing different payment-related services.
- Managed another designer without experience in finance or big corporations, ensuring a quick and smooth onboarding process.
- Created a library of use cases to help clients fully understand the benefits of various financial services.
Technologies: Figma, Sketch, UX Design, UI Design, User Research, Design Workshops, User Testing, User Interface (UI), Data Visualization, User Experience (UX), Information Architecture (IA), Personas, User Flows, Design Systems, InVision Studio, Quality Assurance (QA), Expert Reviews, Quantitative User Research, Qualitative Research, Quantitative Research, Surveys, User Journeys, Responsive Layout, Web Portals, Portals, Responsive Design, Recruitment, Tutoring, Style Guides, User Retention, User Onboarding, Interviews, Survey Design, Onboarding, Checkout, Online Payments, User Feedback, Customer Journeys, Desktop, Usertesting.com, Research, Interaction Design (IxD), Wireframing, Dashboard Design, Platform Design, Responsive Web Apps, Prototyping, Leadership, Agile, Low-fidelity Mockups, High-fidelity Mockups, Design Thinking, Jira, UX Leadership, UX Research, User Validation, Dashboards, Component Libraries, System Design, Web Dashboards, Data Analytics, UX Testing, UX Wireframes, Design Guidelines, Web UX, Web UI, Design, Responsive Web Design (RWD), UI Components, Mockups, Agile UX, Interactive Prototypes, Design Specifications, Rapid Interactive Prototyping, UX Audits, Product Strategy, Landing Pages, Web App Design, Design Leadership, Website Redesign, User Engagement, B2C, Web, B2B, Accessibility
2017 - 2020
Director
Maki Design Ltd
- Ran the design consultancy company Maki Design, offering services as a contractor to clients in several industries.
- Directed the design of a reusable coffee cup leasing service, including the business model and operation refinement, app design, app development direction, and the creation of smart cup collectors concepts, including prototyping.
- Conducted benchmark research for the global cosmetics company Avalon.
- Designed eCommerce web pages for the luxury mattress company Nectar Sleep.
- Created the concept for a medical expenses management web app.
Technologies: Figma, Sketch, Prototyping, Product Design, Digital Product Design, Software, QA Testing, User Research, User Interface (UI), User Experience (UX), Wireframing, Responsive UI, Dashboard Design, Platform Design, Branding, Visual Design, Graphic Design, Landing Page Design, Mobile UX Design, Mobile UI Design, Mobile App Design, UX Research, User Validation, Dashboards, Component Libraries, Mobile Apps, System Design, Web Dashboards, Data Analytics, Web Design, UX Testing, UX Wireframes, Design Guidelines, Web UX, Web UI, Design, Responsive Web Design (RWD), UI Components, Mockups, Agile UX, Interactive Prototypes, Design Specifications, Rapid Interactive Prototyping, App UX, UX Audits, Product Strategy, Landing Pages, Web App Design, Website Redesign, B2C, Web, Consumer Behavior, B2B, Accessibility, Medical Applications
2018 - 2019
UI/UX Designer
Matr
- Designed five products from scratch, allowing the client to launch a new online tutoring service within five months.
- Established a recruitment platform covering both recruiter and candidate areas.
- Spearheaded a gamified platform where children can do pre and post-lesson activities such as assessments.
- Redesigned a virtual whiteboard to be accessed by students and tutors simultaneously.
- Created an eCommerce platform where parents can buy tutoring subscriptions for their children.
- Implemented a platform for customer support, quality monitoring, and lesson creation.
- Built a platform where parents can monitor children's progress.
- Developed a platform where tutors can manage lessons, students, and markings.
Technologies: Adobe Illustrator, Adobe Photoshop, Google Analytics, Lookback, InVision, Sketch, Design Workshops, UX Design, UI Design, User Testing, User Research, User Interface (UI), Responsive UI, Branding, Data Visualization, Websites, Tablet UX, Tablet UI, User Experience (UX), Information Architecture (IA), Tablet Design, Personas, User Flows, Design Systems, InVision Studio, Quality Assurance (QA), Expert Reviews, Qualitative Research, Gamification, User Journeys, Mobile, eCommerce, Responsive Layout, Children's Illustration, Web Portals, Portals, Responsive Design, Style Guides, Educational Portals, User Retention, User Onboarding, Web Layout, Onboarding, Checkout, Parenting, Vector Illustration, Online Tutoring, Learning, Teaching, User Feedback, Calendar Design, Customer Journeys, Desktop, Education, Games, Research, Interaction Design (IxD), Wireframing, Dashboard Design, Platform Design, Responsive Web Apps, Copywriting, Agile, Low-fidelity Mockups, High-fidelity Mockups, Material Design, Design Thinking, Jira, Web App UI, Visual Design, Graphic Design, Landing Page Design, UX Research, User Validation, Dashboards, Component Libraries, System Design, Web Dashboards, Data Analytics, Web Design, UX Testing, UX Wireframes, Design Guidelines, Web UX, Web UI, Design, Responsive Web Design (RWD), UI Components, Mockups, Agile UX, Interactive Prototypes, Design Specifications, Rapid Interactive Prototyping, Product Strategy, Landing Pages, Web App Design, Web, Consumer Behavior
2018 - 2018
UX/UI Designer
Mendeley
- Engaged as part of the public sharing platform team, innovating how researchers worldwide discover and access academic papers.
- Ran interviews and user tests weekly with diverse types of users.
- Crafted innovative concepts of academic paper pages to facilitate the discovery and exploration of related content.
- Identified use cases through research and created a map to inform design ideas and validation.
- Created prototypes for user tests, including animations.
Technologies: Lookback, InVision, Sketch, User Interface (UI), User Research, UX Design, User Experience (UX), Information Architecture (IA), Personas, User Flows, InVision Studio, Expert Reviews, Quantitative User Research, Qualitative Research, Quantitative Research, Surveys, User Journeys, User Testing, Responsive Layout, Responsive Design, Survey Design, User Feedback, Desktop, Education, Research, Interaction Design (IxD), Wireframing, UI Design, Prototyping, Agile, Low-fidelity Mockups, High-fidelity Mockups, Design Thinking, Jira, UX Research, User Validation, Data Analytics, UX Testing, UX Wireframes, Web UX, Web UI, Design, Responsive Web Design (RWD), UI Components, Mockups, Agile UX, Interactive Prototypes, Rapid Interactive Prototyping, Web, Consumer Behavior, Accessibility
2017 - 2018
UX Designer
Third Space Learning
- Supported the product team in enhancing a groundbreaking educational platform used by school teachers to help pupils with math issues.
- Redesigned an onboarding flow for teachers subscribing to the service.
- Revamped the setup flow for teachers to ensure everything is ready when the service starts and avoid wasting time and money.
- Created new report designs for each available program, which were informed by user interviews and tests.
- Crafted a new onboarding experience for pupils, which included a math assessment, by introducing gamification elements and a child-friendly interface, dramatically increasing the percentage of pupils completing the assessment.
- Designed a portal where teachers can easily search and find useful resources for their lessons and personal development.
Technologies: Adobe Photoshop, Adobe Illustrator, InVision, Sketch, User Interface (UI), User Research, Responsive UI, Data Visualization, UX Design, User Experience (UX), Information Architecture (IA), Personas, User Flows, InVision Studio, Quality Assurance (QA), Expert Reviews, Qualitative Research, User Journeys, User Testing, Design Workshops, Responsive Layout, Children's Illustration, Web Portals, Portals, Responsive Design, Educational Portals, User Retention, User Onboarding, Onboarding, Vector Illustration, Online Tutoring, Learning, Teaching, User Feedback, Calendar Design, Desktop, Education, Research, Interaction Design (IxD), Wireframing, Dashboard Design, Platform Design, UI Design, Agile, Low-fidelity Mockups, High-fidelity Mockups, Design Thinking, Visual Design, Landing Page Design, UX Research, User Validation, Dashboards, Component Libraries, Web Dashboards, Data Analytics, UX Testing, UX Wireframes, Design Guidelines, Web UX, Web UI, Design, Responsive Web Design (RWD), UI Components, Mockups, Agile UX, Interactive Prototypes, Rapid Interactive Prototyping, UX Audits, Product Strategy, Web App Design, Website Redesign, B2C, Web, Consumer Behavior
2017 - 2018
UX Designer
Neurofenix
- Designed a native app for stroke survivors with physical and cognitive impairments. The app had a library of video games for rehabilitation and motivated the user to return through a reward-and-feedback system.
- Created personas of different types of stroke survivors and how their disability affects their interaction with digital products.
- Crafted onboarding processes tailored to the target group.
- Devised behavior-forming strategies to ensure consistent use and, therefore, the success of the rehabilitation process.
- Proposed a common layout for video games to reduce cognitive load on users.
- Wrote, shot, and edited a promotional video: youtu.be/Zmw6pQFVv6Y.
Technologies: Adobe Photoshop, Adobe Illustrator, InVision, Sketch, User Interface (UI), User Research, Adobe After Effects, Adobe Premiere Pro, Websites, Healthcare Designer, UX Design, User Experience (UX), Information Architecture (IA), Personas, User Flows, Design Systems, InVision Studio, Expert Reviews, Medical Devices, Healthcare IT, Healthcare Services, Consumer-facing Product Design, Qualitative Research, Gamification, Apps, User Journeys, User Testing, Design Workshops, Style Guides, User Retention, User Onboarding, Web Layout, Onboarding, User Feedback, Games, Research, Interaction Design (IxD), Wireframing, Dashboard Design, Platform Design, UI Design, Low-fidelity Mockups, High-fidelity Mockups, Landing Page Design, UX Research, User Validation, Dashboards, Mobile Apps, System Design, Web Dashboards, Data Analytics, UX Testing, UX Wireframes, Design Guidelines, Design, UI Components, Mockups, Interactive Prototypes, Design Specifications, Rapid Interactive Prototyping, App UX, Landing Pages, User Engagement, Web, Consumer Behavior
2016 - 2017
UX Designer
Ovo Energy
- Mapped the customer journey to identify pain points and opportunities to reduce calls and increase retention.
- Reduced the propensity to call by an average of 20% in several parts of the customer journey.
- Optimized onboarding for new customers on the desktop and mobile platforms and through communications.
- Improved the company web app with new features, such as multiple payment methods and better guidance, to help prevent customers from having a negative balance.
- Created personas through workshops, surveys, and interviews.
Technologies: Mixpanel, Usability, Usertesting.com, InVision, Sketch, User Interface (UI), User Research, Responsive UI, Data Visualization, UX Design, User Experience (UX), Information Architecture (IA), Personas, User Flows, InVision Studio, Quality Assurance (QA), Expert Reviews, Quantitative User Research, Qualitative Research, Quantitative Research, Apps, Surveys, User Journeys, User Testing, Design Workshops, Mobile, Responsive Layout, Responsive Design, User Retention, User Onboarding, Survey Design, Onboarding, Checkout, User Feedback, Energy Utilities, Customer Journeys, Desktop, Research, Interaction Design (IxD), Wireframing, Dashboard Design, UI Design, Responsive Web Apps, Copywriting, Web App Design, Web App UX, Web App UI, Web Applications, Agile, Low-fidelity Mockups, High-fidelity Mockups, Design Thinking, Landing Page Design, UX Research, User Validation, Dashboards, Web Dashboards, Data Analytics, UX Testing, UX Wireframes, Web UX, Web UI, Design, Responsive Web Design (RWD), UI Components, Mockups, Agile UX, Interactive Prototypes, Rapid Interactive Prototyping, App UX, UX Audits, Product Strategy, User Engagement, Web, Consumer Behavior, Accessibility, Medical Applications
2013 - 2016
UX Manager
Careers International
- Headed the company's services regarding UX, branding, and innovation, including transitioning to a mobile-centric approach.
- Managed another designer, consulted with digital experts, and coordinated related outsourced services such as development.
- Crafted a website builder CMS design for creating websites for clients to hold online, live employer branding events.
- Redesigned the registration process and user portal used by 150,000+ candidates.
- Produced a website template for highly customizable websites to host streaming events.
- Designed a mobile-friendly streaming platform for online events.
- Recreated the company brand and all related branding materials.
- Created manuals, promotional videos, and the company website.
Technologies: Adobe Premiere Pro, Adobe After Effects, Adobe Dreamweaver, Adobe Photoshop, Adobe Illustrator, User Interface (UI), User Research, Responsive UI, Branding, Adobe InDesign, Websites, UX Design, User Experience (UX), Information Architecture (IA), User Flows, HTML5, Design Systems, Quality Assurance (QA), Expert Reviews, CSS3, User Journeys, Mobile, Web Development, Responsive Layout, Web Portals, Portals, Responsive Design, Recruitment, Tutoring, Style Guides, User Retention, User Onboarding, Interviews, Website CMS, Website Builders, HTTP Live Streaming (HLS), Streaming, Web Layout, Onboarding, Vector Illustration, User Feedback, Desktop, Microsoft PowerPoint, Events, Research, Interaction Design (IxD), Wireframing, Platform Design, UI Design, Leadership, Low-fidelity Mockups, High-fidelity Mockups, Material Design, Web App UI, Visual Design, Graphic Design, Landing Page Design, UX Leadership, User Validation, Dashboards, Component Libraries, Web Dashboards, Web Design, UX Testing, UX Wireframes, Design Guidelines, Web UX, Web UI, Design, Responsive Web Design (RWD), UI Components, Mockups, Interactive Prototypes, Design Specifications, Rapid Interactive Prototyping, UX Audits, Product Strategy, Landing Pages, Design Leadership, Website Redesign, Web, Consumer Behavior, B2B
2012 - 2013
Technology and Communication Manager
Basa & Raes
- Engaged as a technology and communication manager for this startup that aimed at supporting the setup of innovative businesses in East Africa.
- Analyzed sustainable technologies and assessed their implementation in Africa.
- Conducted market research and drafted business plans.
- Managed the company's communication and social media presence.
Technologies: Buffer, Microsoft PowerPoint, Adobe Illustrator, Branding, Adobe InDesign, Websites, HTML5, Business Ideas, CSS3, Adobe Dreamweaver, Web Development, Responsive Design, Research, Graphic Design, Landing Page Design, Web Design, Landing Pages, Web
2011 - 2013
Designer
Max Marass Design
- Engaged as a contractor assisting various clients with various projects.
- Designed a variety of websites, including blogs and eCommerce sites.
- Worked on new business ideas, supporting communication strategy and branding.
Technologies: Adobe After Effects, Adobe Premiere Pro, Adobe Dreamweaver, Adobe Photoshop, Adobe Illustrator, Branding, Websites, HTML5, Expert Reviews, Consumer-facing Product Design, Business Ideas, CSS3, eCommerce, Web Development, Responsive Layout, Responsive Design, Style Guides, Web Layout, Vector Illustration, Desktop, Research, Low-fidelity Mockups, High-fidelity Mockups, Material Design, Visual Design, Graphic Design, Landing Page Design, Web Design, UX Wireframes, Design Guidelines, Web UX, Web UI, Design, UI Components, Mockups, Landing Pages, Web, Consumer Behavior
2010 - 2011
R&D Assistant
Power Plate
- Designed from scratch a device for the rehabilitation of disabled users to enable my client to enter the healthcare market. It was carried out individually.
- Performed research on the product and market to identify the target group.
- Determined requirements and created a design brief.
- Built a real-size working prototype and performed user tests with target users who had T9 spinal cord injuries.
- Crafted a product for which the client filed a patent application for the final idea.
Technologies: SOLIDWORKS, Adobe Photoshop, Adobe Illustrator, User Research, Healthcare Designer, Personas, User Flows, Medical Devices, Healthcare Services, Consumer-facing Product Design, Quantitative User Research, Quantitative Research, Fitness, User Journeys, User Testing, Design Workshops, Survey Design, Research, Product Design, Interaction Design (IxD), Mood Board, Prototyping, Design, Consumer Behavior, Accessibility, Medical Applications
Education
2008 - 2011
Master's Degree in Industrial Design Engineering
Delft University of Technology - Delft, Netherlands
2002 - 2007
Bachelor's Degree in Architecture
University of Trieste - Trieste, Italy
Experience
User Research - 12 yearsUI Design - 10 yearsUX Design - 10 yearsDesign Systems - 8 yearsDesign Workshops - 8 yearsUser Testing - 6 yearsUser Journeys - 5 yearsGamification - 2 yearsLocation
