Michael Dedrick
Designer
Location
San Francisco, CA, United States
Toptal Member Since
October 19, 2016
In Michael's world, users always come first. He possesses the proven ability to develop highly-effective strategic marketing collateral for high-end clients, including Apple, IBM, L’Oreal, Fidelity, Bud Light, Home Depot, Costco, and Walmart. He's committed to connecting with clients and users—and bringing their vision to life effectively across a broad, far-reaching spectrum of media.
Michael is available for hire
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Work Experience
2018 - PRESENT
Interaction Designer
- Helped define the user experience for new and existing security- and privacy-related tools for Googlers.
- Collaborated with UX designers (design, research, writing), engineers (software, privacy, security), program managers, project managers, analysts, lawyers, and more.
- Balanced user-centered, business, and engineering goals to help shape the strategy.
- Tackled structural and architectural problems by thoughtfully organizing functionality into pages and workflows to meet user needs and match their mental models.
- Developed storyboards, wireframes, mockups, prototypes, and more to communicate interaction and design ideas.
- Assessed the usability of tools and products, and make constructive suggestions for improvement.
- Collaborated with teammates to define and document patterns and components for wide reuse.
Technologies: InVision, Sketch
2016 - 2017
Lead User Experience Designer
SecureKey
- Initiated security and authentication solutions (using Blockchain technology) for esteemed major banking institutions including TD, Royal Bank, and Scotiabank.
- Led the product design for an innovative Blockchain-based digital identity application; partnered with all major banks in Canada (BMO, CIBC, Desjardins, RBC, Scotiabank, TD, and National Bank) as well as IBM, Hyperledger, and Intel.
- Collaborated with the government of Canada on the redesign of Securekey Concierge.
Technologies: Jira, Principle, InVision, Apple Keynote, Zeplin, Sketch, Balsamiq
2014 - 2015
Lead iOS Mobile User Experience Designer
Apple and IBM
- Excelled as the lead UX designer on MobileFirst Apple and IBM exclusive partnership to transform enterprise mobility through a new class of business applications—enabling IBM’s big data and analytics capabilities on iPhone, iPad, and Apple Watch.
Technologies: InVision, Apple Keynote
2014 - 2015
Product Designer
Alumnify
- Championed design, strategy, and vision for graduate student engagement app; designed keynote files, and shareholder and investor documents.
- Led the user research at local universities to uncover more about student needs and behaviors.
Technologies: Sketch, Apple Keynote, InVision, Adobe Photoshop, Balsamiq
2014 - 2014
Senior UI/UX Lead
SociaLabra
- Researched and developed sophisticated visual market research product “Market Research Cloud (MRC)” in an effective collaboration with the developers, CEO, product lead, platform lead, CTO, and marketing lead.
- Created two brand new iOS app products.
Technologies: Adobe CC, Adobe Creative Suite
2012 - 2013
Senior UX/UI Designer | Business Development Manager of Web/UI/UX
Centah
- Earned a promotion and became the senior UX/UI designer.
- Redesigned complex eCommerce software used by high-profile clients (Home Depot, Canadian Tire, Rona, Costco, Walmart); provided users with instant access to multiple contractors, software providers, property management companies, facilities maintenance departments, builders, management companies, and consumers.
- Employed my extensive knowledge of Agile methodologies to successfully complete the project on time.
Technologies: Adobe CC, WordPress
2012 - 2013
Senior Interactive Designer
Corus Entertainment Inc.
- Led the conceptual development and execution of HTML and Flash-based projects for company’s award-winning websites and web-based games.
- Rebranded the TreehouseTV's website and TreehouseTV parent companies as the lead designer.
Technologies: Flash, Adobe CC
2011 - 2013
Mobile Designer
Game Pill Inc.
- Architected online social strategies via aesthetically polished front-end mobile interfaces.
- Developed mobile games for iPhone and iPad.
Technologies: Adobe Flash
2012 - 2012
Interactive Designer
BoardSuite Corp.
- Utilized broad-based elements of user experience design (user research, user interface design, information architecture, and heuristic evaluation) to create desktop and responsible mobile experiences for diverse clients.
Technologies: JavaScript, Adobe CS6, CSS, HTML
2011 - 2012
Graphic Designer | Animator
Lush Concepts
- Created graphic designs and brand identities for Proline, Service Ontario, and MacLaren McCann.
Technologies: Flash, Adobe Illustrator, Adobe Photoshop
1997 - 2011
Designer
Additional Career Experience
- Worked as a graphic designer and animator for Lush Concepts.
- Designed the marketing campaign for Shoplogix Inc.
- Created graphics for GANZ.
- Animated graphics for Bardel Entertainment Inc.
Technologies: Flash, Adobe CC
Education
2015 - 2015
Certificate in Introduction to Electronics with Arduino
OCAD University - Toronto, ON, Canada
2004 - 2008
Bachelor of Applied Arts Degree in Animation and Design
Sheridan College - Oakville, ON, Canada
Experience
User Interface (UI) - 15 yearsUser Experience (UX) - 15 yearsIllustration - 15 yearsAnimation - 10 yearsZeplin - 3 yearsSketch - 3 yearsTools
SketchZeplinLocation
