Peter Perez Jr
Designer
Location
Los Angeles, CA, United States
Toptal Member Since
June 6, 2019
Peter is a senior product designer and startup founder with over 10 years of experience designing user-centric digital products from conception to market. He specializes in B2B, B2C, mobile design, eCommerce, UX, UI, dashboard design, productivity tools, blockchain and SAAS products.
Peter is available for hire
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Work Experience
2020 - PRESENT
Senior Product Designer
B2B2C eCommerce Platform (Private)
- Worked on UX design, managed information architecture, and developed a heuristic analysis method.
- Implemented testing and performed wireframing and prototyping.
- Worked on UI design operating a high-fidelity design and contributed to branding.
Technologies: Figma, React, Bootstrap, UX Design
2010 - PRESENT
Senior Product Designer
Perez and Company
- Helped multiple startups validate, launch, and set the roadmap for full development through a clickable MVP prototype using my user first Iterative design process with the Jake Knapp processes.
- Conducted design sprints in an Agile/Scrum environment.
- Bootstrapped several digital product and eCommerce startups from conception to market.
- Crafted beautiful UI for various clients.
- Conducted user research, field studies, and interviews.
- Designed UX wireframes using Balsamiq and/or Sketch.
Technologies: User Experience (UX), Data Visualization, User Research, Product Design, UI Design, UX Design, Balsamiq, Figma, Adobe Experience Design (XD), Sketch
2020 - 2021
Senior Product Designer
Toptal Client
- Redesigned an entire CRM for a sector in the health industry.
- Worked end-to-end with the product team to gather requirements and come up with solutions.
- Planned and conducted interviews with the internal team and users.
- Researched, analyzed, provided, built, and iterated features.
- Created the initial wireframes, IA diagrams, Storyboards, and experience and journey maps.
- Designed high and low-fidelity Prototypes and a wide range of UX assets and deliverables.
- Worked closely with the development and product team to prioritize features.
Technologies: Miro, Balsamiq, Bootstrap, Zeplin, InVision, Adobe Experience Design (XD), UX Design
2019 - 2020
Senior Product Designer
Rasa.io
- Redesigned the entire platform from the ground up using the Iterative Design process and Jake Knapp's Sprint Design process (Miro whiteboard).
- Worked closely with the founder, a team of developers and shareholders.
- Delivered User Flows, UX Wireframes, icons, and branding.
- Designed High-fidelity design on Adobe XD and mobile on Sketch.
- Helped code the SCSS and React used—with Git Push and Pull on Bitbucket.
- Took part in an internal company hackathon with a team of 12+ people.
Technologies: User Experience (UX), Data Visualization, User Research, Product Design, UI Design, UX Design, React, Adobe Illustrator, Zeplin, Adobe Experience Design (XD), InVision
2018 - 2019
Senior Product Designer
Job Elephant (Contract)
- Conducted user research and interviewed the team and power users.
- Worked closely with the founder, shareholders, and development team.
- Redesigned an entire job posting platform from the ground up.
- Designed wireframes in Balsamiq and presented in InVision to get feedback from team.
- Prototyped the platform on InVision and conducted user testing via Usertesting.com to get feedback before we continued on with full development.
- Designed the final product in XD and delivered the final design via Zeplin.
Technologies: User Experience (UX), Data Visualization, User Research, Product Design, UI Design, UX Design, InVision, Miro, Zeplin, Balsamiq, Sketch, Adobe Experience Design (XD)
2018 - 2019
Product Designer | Founder
Qard
- Conducted intensive research on the freelance industry and interviewed LinkedIn users.
- Developed a white paper for the entire BaaS project.
- Designed UX wireframes based on research and through the iterative design process.
- Designed the branding from the ground up and designed the UI.
Technologies: User Experience (UX), User Research, Product Design, UX Design, UI Design, Adobe Illustrator, Sketch
2018 - 2019
Product Designer
Hiregrowth.co
- Designed the branding and its elements from the ground up.
- Completed UX research (iterative design process).
- Wrote copy/marketing slogans.
- Designed UX wireframes and designed the UI in Adobe XD.
Technologies: User Experience (UX), User Research, Product Design, UI Design, Shopify, Adobe Illustrator, Adobe Experience Design (XD), UX Design
2018 - 2019
UI Designer
Blockcards
- Designed a demanding UI dashboard.
- Worked with developers to properly execute my UI design elements.
- Worked in an Agile/Scrum environment.
- Designed the branding from the ground up.
- Designed a CSS-first graphical card in illustrator to work smoothly live.
Technologies: UI Design, Adobe Illustrator, Adobe Experience Design (XD), UX Design
2017 - 2018
Product Designer | Founder
Club Brando
- Designed the branding and copy for the entire website.
- Researched the industry and core market audience to execute the proper design via interviews, surveys, and attending trade shows.
- Optimized every page for every device to increase conversions.
- Designed the entire website from the ground up using HTML/CSS in Shopify.
- Developed the business model and pricing model for the subscription service.
Technologies: User Experience (UX), User Research, Product Design, UI Design, CSS, HTML, Shopify, Adobe Experience Design (XD), UX Design
2015 - 2017
Founder
Streetbox Club
- Designed the branding, UX, and UI from conception to market, and developed "The World's First Exclusive Streetwear Club."
- Attended trade shows and conducted surveys to find the proper solution for the streetwear subscription club.
- Reached #1 in Google search engine results under the phrase "streetwear subscription."
- Developed the business model and pricing.
- Designed fashion garments from paper to full development.
- Sold the startup to a private investor.
Technologies: User Research, Product Design, Shopify, Adobe Photoshop, Adobe Illustrator, Adobe Experience Design (XD), UX Design
2015 - 2016
UX/UI Designer
Shopquest
- Interviewed a group of potential users to find the core problem and solution to determine the proper UX.
- Designed low-fidelity wireframes in paper/pencil.
- Designed the UI (user interface) in Sketch.
- Led a team of three developers to launch and deploy the app in Android and iOS.
- Handled the rebranding of the company's name.
Technologies: UI Design, UX Design, Sketch, Adobe Illustrator
2010 - 2012
Marketing Designer
RED (Real Estate Downtown)
- Designed marketing materials for real estate agents.
- Wireframed "squeeze pages" sales funnels to convert online traffic.
- Designed and managed real estate websites (Drupal, WordPress) using HTML/CSS.
- Designed and managed social media profiles.
- Designed branding for a variety of real estate agents.
Technologies: Adobe Photoshop, Adobe Illustrator
Education
2004 - 2008
Progress towards a Degree in Cinematography and Film/Video Production (Screenwriting)
Orange Coast College - Costa Mesa, California
Certifications
JANUARY 2019 - PRESENT
UX Design
General Assembly
