ProductManager

How do you know whether a product is worth creating—and if it will sell? Start with this guide to uncover the value of your next product idea.

Product management has evolved to encompass numerous roles, each with its own skill set and knowledge. So which one does your business need?

Product professionals are often called upon to act as both product owner and product manager. The key to doing that well? Maintaining separate strategic and tactical roadmaps. Here’s how.

How can creativity thrive in an environment of rules and set processes? The creative constraints introduced by design sprints can help product managers find the midpoint between structure and chaos.

Growth product managers are now a mainstay of Silicon Valley, but what do they do, how do they work, and what value do they bring? Find out in this guide to an increasingly vital product role.