Sam Flaherty
Designer
Location
London, United Kingdom
Toptal Member Since
February 4, 2016
A veteran Toptal designer with nearly two thousand completed hours under his belt, Sam collaborates globally with like-minded clients such as Google, Citibank, Hugo Boss, YouTube, and Levi's to ensure clear and effective communication with their audiences. He has over 15 years of experience in the fields of graphic design, brand creation, digital design, and creative thinking.
Sam is available for hire
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Work Experience
2013 - PRESENT
Freelance Creative Director | Graphic Designer
Freelance Work
- Engaged as a consultant and creative director on numerous projects for various SMBEs, helping companies establish a creative strategy, vision, and critical path. Built, briefed, and led creative teams to realize that vision.
- Worked on a conceptual project for Google (while at MultiAdaptor in London)—making use of new and interesting interactive technologies and presenting our concepts at the Google Headquarters.
- Created (while at Wordsearch in London) a logo and visual identity for the Scalpel, a new skyscraper set to change the face of London's skyline.
- Conceptualized (while at Grey in London) an advertising campaign for Hugo Boss and created concepts for a range of new special edition packaging.
- Built a variety of work that has been published in a number of books and digital platforms.
- Conducted interviews for the likes of The Brand Identity and Victionary, as well as having features on Behance and The Dots.
- Designed and oversaw (while in Paris) the development of We The People, a fashion, lifestyle, and travel online destination. The website was featured on SiteInspire.com.
Technologies: Adobe Suite, Art Direction, Advertising, Branding, Visual Design, UI Design, UI Branding, Visual Storytelling, Prototyping, Web UI, Web Design, Adobe CC, Mockups, Digital, Creative Direction, Photoshop CC, InDesign CC, Illustrator CC, WordPress, eCommerce, eCommerce UI, eCommerce Design, Shopify Design, Logotype, Custom Logos, Wireframing, UX Design, WordPress Design, Web UX, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Web, Adobe, Visual Identity, Communication, Presentations, Digital Creative Direction, Creative Design, Print Media, Writing & Editing, Website CMS, Business Card Design, Posters, eCommerce Web Design, Startups, Small Business Design, Grid Systems, Identity, Yoga, Coding, Typography, Fashion, Blogger, Jewelry, Travel & Leisure, Real Estate, Investments, UI Grid, Graphic Design, Social Media, App Design, Apps, User Interface (UI), Design Strategy, Marketing Design, Mobile Web Design, Web Fonts, Color Selection, Luxury Industry, Digital Branding, Product Design, Mobile, Software as a Service (SaaS), Data Visualization, UX Wireframes, Layout Design, Landing Page Design, Responsive Web Apps, User Experience (UX), Web App Design, Stakeholder Interviews, User Flows, Design Workshops, Style Guides, Artificial Intelligence (AI), User Research, UX Strategy, Design Systems, User Journeys, Interaction Design (IxD), Pitch Decks, Presentation Design, Logo Design, Print, Collateral Design, Social Media Design, Marketing Campaign Design, Instagram, Adobe Creative Suite, Brand Guidelines, Newsletter Design, Illustration, Responsive UI, Color Palettes, B2C, Consumer-facing Product Design, Fintech, Mailchimp, WordPress Themes, Communication Design, Infographics, Pitch Deck Consultant, Online Banners, Banner Design, Marketing, Package Design, Brand Books, Web UX Design, Adobe Experience Design (XD), B2B, Website Builders, Fashion Design, Brand Logos, LinkedIn Marketing, Iconography, Color Schemes, Brand Identity, Investor Presentations
2022 - 2023
Senior Brand Designer
All Turtles Corporation
- Helped to oversee the strategic rebranding of Carrot, a global fertility care provider.
- Worked with the team to reconsider and redesign all brand touchpoints, including website, social, presentation templates, flyers, billboards, and more.
- Provided guidance and assistance to junior team members.
Technologies: Visual Design, Branding, Figma, Asana, Slack, UI Design, Art Direction, Design Strategy, Web Design, Responsive Web Design (RWD), Marketing Design, Web UI, Adobe CC, Mockups, Digital, Photoshop CC, InDesign CC, Illustrator CC, Logotype, Web UX, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Web, Adobe, Visual Identity, Communication, Presentations, Creative Design, Posters, Grid Systems, Identity, Typography, Graphic Design, Social Media, User Interface (UI), Mobile Web Design, Web Fonts, Color Selection, Digital Branding, Product Design, Mobile, Data Visualization, Layout Design, Style Guides, User Research, Design Systems, Presentation Design, Logo Design, Print, Collateral Design, Social Media Design, Marketing Campaign Design, Instagram, Adobe Creative Suite, Brand Guidelines, Responsive UI, Color Palettes, Communication Design, Infographics, Brand Books, B2B, Brand Logos, LinkedIn Marketing, Iconography, Color Schemes, Brand Identity
2020 - 2021
Innovative Branding Expert
French Florist
- Worked on the repositioning of USA-based French Florist, a nationwide floral retailer.
- Contributed to the full spectrum of identity elements, including logo, typeface, color palette, and photographic art direction, as part of the rebrand. I then applied these to various items, from the eCommerce website to packaging and billboards.
- Advised on wireframing and designed the entire UI, as there was a critical focus placed on the company's eCommerce platform.
- Supported the French Florist team in liaising with developers to ensure the website was designed to a high standard.
- Testimonial: "If you have the privilege of working with him, I suggest you don't miss your chance." – M. Jacobson, CEO.
Technologies: UX Branding, Mobile Web Design, Logotype, Web Fonts, Color Selection, Branding, Luxury Industry, eCommerce, eCommerce UX, eCommerce Design, eCommerce UI, eCommerce Web Design, Digital Branding, Posters, Grid Systems, Identity, Typography, Graphic Design, Social Media, App Design, Apps, User Interface (UI), Design Strategy, Marketing Design, Mobile, UX Wireframes, Layout Design, User Experience (UX), User Flows, User Research, UX Strategy, Design Systems, User Journeys, Interaction Design (IxD), Presentation Design, Visual Design, Logo Design, Print, Collateral Design, Social Media Design, Marketing Campaign Design, Instagram, Adobe Creative Suite, Brand Guidelines, Newsletter Design, Responsive UI, Color Palettes, B2C, Consumer-facing Product Design, Dashboard Design, Communication Design, Online Banners, Banner Design, Package Design, Brand Books, Web UX Design, Brand Logos, Iconography, Color Schemes, Brand Identity
2011 - 2013
Senior Graphic Designer
Spring in Alaska
- Led the art direction and designed numerous print and digital projects for a range of brands such as Penguin Publishing, Woolworths, Red Bull, and more.
- Communicated with clients, attended briefing meetings, and presented work.
- Created a full studio rebrand during my time at the agency.
- Worked on-location art directing photo and video shoots.
- Mentored interns and junior designers—acting as a senior designer/art director.
Technologies: Adobe Suite, Visual Design, UI Design, UI Branding, Visual Storytelling, Prototyping, Web UI, Web Design, Branding, Adobe CC, Mockups, Digital, Photoshop CC, InDesign CC, Illustrator CC, WordPress, eCommerce, eCommerce UI, eCommerce Design, Shopify Design, Logotype, Custom Logos, Wireframing, UX Design, WordPress Design, Web UX, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Web, Adobe, Visual Identity, Communication, Presentations, Digital Creative Direction, Creative Design, Print Media, Advertising, Writing & Editing, Website CMS, Business Card Design, Posters, eCommerce Web Design, Startups, Small Business Design, Grid Systems, Identity, Typography, UI Grid, Graphic Design, App Design, Apps, User Interface (UI), Design Strategy, Marketing Design, Mobile Web Design, Web Fonts, Color Selection, Luxury Industry, Digital Branding, Product Design, Mobile, UX Wireframes, Layout Design, Landing Page Design, Responsive Web Apps, User Experience (UX), User Flows, Pitch Decks, Presentation Design, Logo Design, Print, Collateral Design, Social Media Design, Marketing Campaign Design, Instagram, Adobe Creative Suite, Brand Guidelines, Newsletter Design, Illustration, Responsive UI, Color Palettes, B2C, Consumer-facing Product Design, Dashboard Design, Mailchimp, WordPress Themes, Communication Design, Online Banners, Banner Design, Marketing, Package Design, Brand Books, Web UX Design, B2B, Website Builders, Fashion Design, Brand Logos, Iconography, Color Schemes, Brand Identity
2010 - 2011
Graphic Designer
Canvas Group
- Worked on creative projects for Citibank—producing campaigns and print collateral.
- Communicated directly with clients—managing the projects that I was responsible for.
- Presented work and gave pitches directly to clients.
Technologies: Adobe Suite, Visual Design, UI Design, UI Branding, Visual Storytelling, Prototyping, Web UI, Web Design, Branding, Adobe CC, Mockups, Digital, Photoshop CC, InDesign CC, Illustrator CC, WordPress, eCommerce, eCommerce UI, eCommerce Design, Logotype, Custom Logos, WordPress Design, Web UX, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Web, Adobe, Visual Identity, Communication, Presentations, Digital Creative Direction, Creative Design, Print Media, Advertising, Writing & Editing, Website CMS, Business Card Design, Posters, eCommerce Web Design, Startups, Small Business Design, Grid Systems, Identity, Typography, Real Estate, UI Grid, Graphic Design, App Design, Apps, User Interface (UI), Design Strategy, Marketing Design, Mobile Web Design, Web Fonts, Color Selection, Luxury Industry, Digital Branding, Product Design, Mobile, UX Wireframes, Layout Design, Landing Page Design, Responsive Web Apps, User Experience (UX), Presentation Design, Logo Design, Print, Collateral Design, Marketing Campaign Design, Instagram, Adobe Creative Suite, Illustration, Responsive UI, Color Palettes, B2C, Consumer-facing Product Design, Dashboard Design, WordPress Themes, Communication Design, Online Banners, Banner Design, Marketing, Package Design, Brand Books, Website Builders, Fashion Design, Brand Logos, Iconography, Color Schemes, Brand Identity
2009 - 2010
Junior Designer
Samdog
- Created a campaign for New Zealand Library Week, including overseeing the onsite photographic art direction at Wellington Library. The campaign was featured heavily throughout New Zealand libraries.
- Designed a campaign for New Zealand Conservation Week, including creating the concept, pitch, illustrations, and all printed and online collateral.
- Designed and developed websites for clients using Samdog's proprietary content management system.
Technologies: Adobe Suite, Visual Design, UI Design, UI Branding, Visual Storytelling, Prototyping, Web UI, Web Design, Branding, Adobe CC, Mockups, Digital, Photoshop CC, InDesign CC, Illustrator CC, eCommerce, eCommerce UI, eCommerce Design, Logotype, Custom Logos, UX Design, WordPress Design, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Web, Adobe, Visual Identity, Communication, Presentations, Digital Creative Direction, Creative Design, Print Media, Advertising, Writing & Editing, Website CMS, Business Card Design, Posters, eCommerce Web Design, Small Business Design, Grid Systems, Identity, Typography, Graphic Design, User Interface (UI), Design Strategy, Marketing Design, Mobile Web Design, Web Fonts, Color Selection, Luxury Industry, Digital Branding, Layout Design, Presentation Design, Logo Design, Print, Collateral Design, Marketing Campaign Design, Adobe Creative Suite, Color Palettes, B2C, WordPress Themes, Communication Design, Online Banners, Banner Design, Marketing, Package Design, Brand Books, Brand Logos, Color Schemes, Brand Identity
2008 - 2010
Art Director
Fluro Magazine
- Determined the design direction and was responsible for the layout articles.
- Collaborated with the writers to create interesting, readable articles.
- Managed the print production and proofed the magazine before it went to press.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Web Design, Adobe CC, Mockups, Digital, Photoshop CC, InDesign CC, Illustrator CC, Logotype, Custom Logos, Web, Adobe, Visual Identity, Creative Design, Print Media, Writing & Editing, Posters, Grid Systems, Identity, Typography, Layout Design, Logo Design, Print, Adobe Creative Suite, Color Palettes, Communication Design, Brand Logos, Color Schemes
Education
2006 - 2007
Bachelor of Commerce Degree in Marketing
University of Victoria - Wellington, New Zealand
2003 - 2006
Bachelor of Arts Degree in Graphic Design
University of Otago - Dunedin, New Zealand
