Victor Teran
UX Designer
Location
Barcelona, Spain
Toptal Member Since
March 30, 2018
Victor is an award-winning designer and brand strategist with a decade of experience leading teams and working in various organizations, from pre-funding startups to organizations such as Siemens, Forbes, and Save the Children. He focuses on data-driven design products and brand strategies that delight and convert customers. He has changed how organizations solve problems and produced world-class B2B and B2C interfaces in different industries, from fintech, aerospace and Web 3.0 technologies.
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Work Experience
2021 - PRESENT
UI/UX Designer
Q.ai (a Forbes company)
- Created and developed the design system for the app based on customer feedback.
- Supported marketing teams with imagery and branding.
- Created different iterations on the design based on customers feedback and user research.
Technologies: Figma
2020 - 2021
Head of Design
Forest Park Group
- Led the data-driven development with the C-suite stakeholders and the development team. Created the digital product brand, UX, and UI with early prototype deliverables going through higher-level approvals and feedback. Delivered the design handoff.
- Created the brand strategy, logo, style guides, and illustrations to guide the client's brand through the following year's transformation.
- Developed a web application for institutional lending.
Technologies: Webflow, Webflow CMS, Figma, Sketch, React, SaaS, SaaS Design, Enterprise SaaS
2020 - 2020
Senior Interaction Designer
BadaBoom AI
- Improved the onboarding experience to reduce customer landing time and helped create a consistent brand and present the product.
- Helped the C-suite to develop a consistent user flow to help its audience create a highly commercial eyewear label defined by the essence of the brand's DNA.
- Developed a complex order page to help manage the different status of international shipping logistics, from order to door delivery.
- Reviewed requirements in the design business meetings, focusing our efforts to meet business specifications to build consistent handoff documentation for developers in Figma.
Technologies: Visual Design, Adobe Creative Suite, Lucidchart, Sketch, Figma, InVision
2019 - 2020
Lead Designer
Performitiv
- Led the data-driven development with the C-suite stakeholders and the development team. Created a digital product brand, UX, and UI with early prototype deliverables going through higher-level approvals and feedback. Delivered the design handoff.
- Restructured all the information architecture based on user research, creating a scalability deployment strategy for the subsequent four product iterations for the React web app.
- Created handoff documentation for developers. It included the design system and components for the data visualization interactions. Followed up on project development for the implementation of quality control.
- Created the brand strategy, logo, style guides, and illustrations to guide the client's brand through the following year's transformation.
Technologies: Visual Design, Abstracts, Trello, CSS, HTML, Zeplin, InVision, Procreate, Sketch, Adobe Creative Suite
2018 - 2020
UI/UX Designer
Famous Media, Inc.
- Co-developed the feature scope to shape the minimal viable product and led brainstorming sessions that would generally help Famous launch with a differentiated value proposition to garner product-market fit.
- Conceived and pitched a solution focused on bridging relationships for famous mentors and users to angel investor Aloe Blacc.
- Created high-fidelity prototypes and animations to guide developers through complex ideas and user flows.
- Created handoff documentation for developers. Followed up on project development for the implementation of quality control.
Technologies: Visual Design, Adobe Illustrator, Adobe Photoshop, Sketch, Principle, InVision
2018 - 2020
UX Lead Designer | Brand Strategist
AnywhereWorks
- Helped C-suite develop a consistent brand architecture strategy to help its audience access and relate to their entire family of brands by enabling consumers to form opinions and preferences.
- Designed and prototyped conversational task flows at the appropriate fidelity, such as one-to-one chat instances of sending a text, image, and scheduling appointment messages, failure delivery messages, and in-progress states in iOS/web app.
- Designed, tested, and launched a new onboarding experience for the United Kingdom and Indian customers. The new onboarding increased conversion rates and customer satisfaction.
- Reviewed the requirements in the design-business meetings, focusing our efforts to meet business requirements to build consistent handoff documentation for developers. Followed up on project development for the implementation of quality control.
- Mentored junior designers of the different brands to improve conversion rates, implemented Agile methodologies, and delivered great experiences that were consistent with the master brand.
- Created handoff documentation for developers. It included the design system and components for the data visualization interactions. Followed up on project development for the implementation of quality control.
- Created the brand strategy, logo, and style guides and guided the client's brands through the following year's transformation.
Technologies: Visual Design, CSS, HTML, Zeplin, InVision, Procreate, Figma, Sketch, Adobe Creative Suite
2017 - 2019
UX Designer
The Green Line Market
- Drove the redesign, testing, and launch of The Greenline Market's second iteration for their eCommerce. Created a third iteration for the future implementation lines (Portfolio Content) of the iOS app.
- Developed the UI/UX for the WordPress website, iOS app, and payment gateway in WooCommerce.
- Developed a benchmarking analysis to transition from wholesaler eCommerce to a niche nutrition eCommerce for healthy nutrition for families and delegate home supplies and beauty to a second level.
- Conceptualized directions, produced decks, and facilitated design workshops for stakeholders and investors.
- Created a social media strategy for Instagram, Facebook, and Pinterest alongside the style guides to guide marketing efforts and growth.
Technologies: Visual Design, Adobe Creative Suite, Asana, Hotjar, Sketch, InVision
2017 - 2018
UX Designer
Roomonitor
- Redesigned and rebuilt the 24/7 real-time noise monitoring native Android app and smart home device that allows users to be aware of the noise levels in their short-term rentals, such as Airbnb.
- Analyzed wireframes. Examined the interaction between the app and its users by conducting DT user research methods, such as card sorting, shadowing, and qualitative interviews, to enable the user to understand that information best.
- Reviewed the requirements in the design-business meetings, focusing our efforts to meet business requirements and create a comprehensive visual language for the brand.
- Created illustrations and design systems for the different states of the user journey and different typologies of buildings using Material Design.
Technologies: Visual Design, Adobe InDesign, Adobe Premiere Pro, Adobe Illustrator, Adobe Photoshop, Zeplin, Sketch, InVision
2017 - 2018
Product Designer
ThinkersCo
- Created the iOS prototype of a DeutchBank initiative. "The Reminder" is a sustainable puppet associated with a bank account accessed via NFC that allows users to donate to fulfill the dreams of people.
- Explored, evaluated, and developed new next-gen 'What if' financial product initiatives that scale across localized marketplaces (US, Brazil, Mexico, and Argentina) for Santander Bank.
- Conceptualized directions and produced decks for Thales, a multinational company that designs and builds electrical systems and provides services for the aerospace, defense, transportation, and security markets.
- Accompanied the Visualfy team in search of solutions, from the analysis of the user to the market implementation, promoted in Google Apps and CNN.
- Drove the redesign of the Fagor, Ederlan Fitness app. A gamified app through which employees are encouraged to keep their "cooperative" muscle active. The solution was conceptually played out by dint of employees' insights.
- Researched, prototyped, and pitched a new banking solutions integration for Liberbank focused on bridging relationships for bankers and customers.
- Conducted strategic and ideation workshops with Save the Children to attract the youngest target of the society to volunteer.
- Developed an iOS app with the Anesthesia Patient Safety Foundation to help with the patients[ journey and provide them with support. It won an Innolabs European Health Innovation Solutions Award.
Technologies: Abstracts, Notion, CSS, HTML, Microsoft Office, Zeplin, InVision, Figma, Sketch, Adobe Creative Suite
2015 - 2017
Creative Director
Goldlab
- Managed and created the company website and all marketing communication materials; was responsible for the festival website integration and projects.
- Developed content and information hierarchy for the company website.
- Developed content and information hierarchy for the festival website.
- Interacted with clients to gather and manage website content.
- Researched and documented content from sponsors and bands.
- Created digital content for social networks, namely video, images, banners, and copywriting.
- Created corporate presentations with Keynote and print ads for the events and magazines.
Technologies: Adobe Premiere Pro, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2015 - 2017
Creative Director
Heart of Gold
- Managed print ads in magazines, banners, and posters for events and concerts.
- Managed, created, and developed websites for festivals.
- Produced graphics and content in different formats for social networks, magazines, and street screens.
- Managed junior design teams and liaised with printing and publishing houses.
- Researched and documented content from the bands and events.
Technologies: Adobe Premiere Pro, Adobe InDesign, Adobe Illustrator, Adobe, Adobe Photoshop
2015 - 2017
Visual Designer
Labmatic
- Delivered photographic and video material for social networks and publications.
- Managed the visual development of digital brands such as logos, style guides, web identity, and corporate keynotes.
- Interacted with clients to manage photography sessions, video sessions, and models.
- Edited promotional videos and photos for different clients.
Technologies: Adobe Premiere Pro, Adobe InDesign, Adobe Illustrator, Adobe, Adobe Photoshop
2015 - 2015
Designer
Adam Bresnick Architects
- Developed and created different architectural and product designs.
- Investigated and documented the content of different material resources and suppliers.
- Created architectural plans and 3D models in AutoCAD.
- Created concept models and final architectural models.
- Produced films to explain projects and construction details.
Technologies: AutoCAD, Adobe Premiere Pro, Adobe InDesign, Adobe Illustrator, Adobe, Adobe Photoshop
Education
2020 - 2021
Postgraduate Degree in Product Management
Stanford University - San Francisco, California, USA
2019 - 2020
Business Extension Course in Enterprise Value Creation
Scott Galloway - Professor of Marketing at NYU Stern School of Business - New York
2016 - 2017
Master's Degree in Design, Innovation, and Strategy Communication
European Institute of Design IED - Madrid
2011 - 2015
Bachelor's Degree in Interior Design/Product Design
Superior College of Design Madrid | ESD - Madrid
2012 - 2013
Bachelor's Degree in Industrial and Product Design/Interior Design
KU Leuven - Gent, Belgium
Certifications
MARCH 2021 - PRESENT
Information Visualization
IDF | Interaction Design Foundation
FEBRUARY 2021 - PRESENT
Negotiation and Human Relationships
Dale Carnegie
JANUARY 2021 - PRESENT
Discovering Personality with Jordan B. Peterson
Jordan B. Peterson Lab
DECEMBER 2020 - PRESENT
UX Management
IDF | Interaction Design Foundation
NOVEMBER 2020 - PRESENT
Logo Design Masterclass with Sagi Haviv
Sagi Haviv, Domestika
JANUARY 2020 - PRESENT
Psychology of eCommerce: How to Sell Online with Honors
IDF | Interaction Design Foundation
NOVEMBER 2019 - PRESENT
Dashboard Information Visualization
IDF | Interaction Design Foundation
SEPTEMBER 2019 - PRESENT
Artificial Intelligence UX with Greg Nudelman, Fortune 500 Advisor
IDF | Interaction Design Foundation
AUGUST 2019 - PRESENT
Master Class on A/B testing with Zoltan Kollin, IBM
IDF | Interaction Design Foundation
JULY 2019 - PRESENT
Adoption and Appropriation with Honors in Product Design
IDF | Interaction Design Foundation
NOVEMBER 2018 - PRESENT
Mobile User Experience with Honors in UX Design
IDF | Interaction Design Foundation
MAY 2018 - PRESENT
Interaction Design for Usability with Honors in Human Computer Interaction
IDF | Interaction Design Foundation
DECEMBER 2017 - PRESENT
Human-computer Interaction in Interaction Design
IDF | Interaction Design Foundation
Experience
Product Design - 10 yearsUser-centered Design (UCD) - 9 yearsData Visualization - 8 yearsUser Interface (UI) - 8 yearsUser Experience (UX) - 8 yearsBlockchain & Cryptocurrency - 3 yearsNon-fungible Tokens (NFT) - 3 yearsDecentralized Finance (DeFi) - 3 yearsLocation
