Vlad Tirla
Product Designer
Location
Cluj-Napoca, Cluj County, Romania
Toptal Member Since
October 13, 2017
Vlad is an experienced product designer—specializing in helping companies build momentum. His four design principles—framing, acceleration, consolidation, and implementation—has helped global startups to build data-driven models, launch successful products, and generate outcomes in highly competitive markets. He believes that innovation is a consequence of hard and humble work. Vlad works well in agile teams, where transparency is a golden skill.
Vlad is available for hire
Hire VladPortfolio
Shopping Mall
Design SprintsRetail & WholesaleField ResearchUser ResearchBrainstormingStakeholder Interviews+ 13 more
Jules App
Rapid Interactive PrototypingSketchHome ManagementProduct DesignUser Experience (UX)Business Analysis+ 13 more
Work Experience
2017 - PRESENT
Freelance Product Designer
Clients (via Toptal)
- Worked on product and service design projects for a variety of clients.
Technologies: Apple Keynote, Axure, Marvel, InVision, Zeplin, Moqups, Adobe Photoshop, Sketch
2019 - 2019
Product Designer
Airbeam
- Built a tool which creates a shared space and a common language between designers, developers, and stakeholders.
- Performed market research, user interviews, and combined business needs and user behavior.
- Created the information architecture—brainstorming and iterating features according to user feedback.
- Used business and UX frameworks to prioritize, identify, and clarify needs.
- Worked on business and UX development activities.
Technologies: CODE, Design, Figma, Zeplin, Sketch
2017 - 2018
Mentor
Spherik Accelerator
- Shared my UX and Product expertise for startups part of the accelerator program.
- Was involved in 1:1 mentoring activities with product founders on various topics, such as - UX, Product Market Fit, Business Models, Design Frameworks and Tools.
Technologies: Consulting
2017 - 2018
UX and Product Consultant
Jules App
- Designed a cross-platform app that creates a database of descriptive info pertaining to the physical home itself, personal property and personal information.
- Worked hand-in-hand with the founder to brainstorm, shape, and iterate the initial idea and product directions.
- Conducted early-stage research and executed the pilot app to validate the idea.
- Aided in the business part to generate specs for the alpha version of the application.
- Executed the end-to-end flows and UX and business decisions.
- Implemented, validated, and iterated low-fidelity and high-fidelity wireframes.
- Generated cross platform visual designs and initiated the design system which serves as a base for any further development.
Technologies: Moqups, InVision, Zeplin, Sketch
2015 - 2018
Head of UX
Evozon
- Built the design team at Evozon, developed the design thinking culture.
- Did client work, managed organisational, cultural aspects for the entire design department.
Technologies: Apple Keynote, Axure, Marvel, InVision, Zeplin, Moqups, Adobe Photoshop, Sketch
2015 - 2017
UX Trainer
Informal School of IT
- My responsibilities included designing the selection process, curricula creation, teaching and mentoring more than 60 people.
- Helped to leverage their creativity and design skills.
Technologies: Sketch, Apple Keynote, Teaching, User Experience (UX), Training, Training & Training Content Development
2015 - 2016
UX Trainer
Continental Automotive
- Led UX courses for 20 continental engineers in order to help them improve their working process and collaboration with other internal departments.
- Implemented course topics that included: UX for enterprises, lean UX, research on heavy/limited environments, user segmentation, sketching and prototyping for atypical users, usability on heavy interfaces, tools, and workshops.
Technologies: Training, Training & Training Content Development, Consulting
2011 - 2015
Senior UX/UI Designer
Evozon
- Ensured and took overall responsibility for understanding a stakeholder's brief.
- Created appealing and highly usable interfaces.
- Held stakeholder interviews in order to understand the strong and weak points of the business.
- Took in and digested available analytics and converted it into usable outcomes.
- Designed flows, diagrams, user journeys and personas.
- Wireframing activities.
- Worked with Invision and Marvel App to build high fidelity prototypes.
- Managed to gather user feedback and translate it into action points.
Technologies: Axure, Marvel, InVision, Zeplin, Moqups, Adobe Photoshop, Sketch
2010 - 2011
Web Designer
MindMagnet
- Executed all visual design stages from concept to final hand-off to engineering teams.
- Conceptualized original ideas that bring simplicity and user-friendliness to complex design blockers.
- Ensured that all projects were delivered on schedule.
- Monitored and communicated project status updates to management and stakeholders.
- Created original graphical user interface designs for web applications which support product management.
Technologies: Adobe Photoshop
Education
2006 - 2010
Bachelor's Degree in Telecommunications
Technical University of Cluj-Napoca - Cluj-Napoca, Romania
Experience
Wireframing - 11 yearsUser Interface (UI) - 11 yearsUser Experience (UX) - 10 yearsProduct Design - 9 yearsMobile Design - 8 yearsSketch - 6 yearsFigma - 3 yearsDesign Sprints - 2 yearsLocation
